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<blockquote data-quote="Gadget" data-source="post: 7281026" data-attributes="member: 23716">I don't know that they ever had 100 people working just on D&amp;D?&nbsp; But it is true that they have kept the staff small and lean for 5e and done a lot more market research, targeted social media campaigns and things of that nature.&nbsp; By going slowly and steadily they have concentrated on making each product they do release appeal to and sell to the widest margin of consumers.&nbsp; The PHB (and presumably DMG &amp; MM) are still selling in huge numbers.&nbsp; They are on record as saying that they are approaching the numbers of the early 80's apex of the hobby.&nbsp; They also have a licensing department that is focusing on licensing D&amp;D and D&amp;D properties to other companies for specific products, that brings in some revenue.&nbsp; Also, with third parties who choose to sell through the online store, I think they get a small percentage out of each sale.&nbsp; In addition, I think a confluence of events in the online and business world have combined to help D&amp;D.&nbsp; WOTC is now sponsoring Twitch streaming events, which are very popular and bringing many into the hobby.&nbsp; There is a ton of free publicity and marketing for all the youtube and streaming D&amp;D stuff out there that is, by all accounts, drawing people into the hobby.&nbsp; All this combines to make D&amp;D the most successful it has been in many years (though I have not seen the raw numbers of course).</blockquote>

[QUOTE="Gadget, post: 7281026, member: 23716"] I don't know that they ever had 100 people working just on D&D? But it is true that they have kept the staff small and lean for 5e and done a lot more market research, targeted social media campaigns and things of that nature. By going slowly and steadily they have concentrated on making each product they do release appeal to and sell to the widest margin of consumers. The PHB (and presumably DMG & MM) are still selling in huge numbers. They are on record as saying that they are approaching the numbers of the early 80's apex of the hobby. They also have a licensing department that is focusing on licensing D&D and D&D properties to other companies for specific products, that brings in some revenue. Also, with third parties who choose to sell through the online store, I think they get a small percentage out of each sale. In addition, I think a confluence of events in the online and business world have combined to help D&D. WOTC is now sponsoring Twitch streaming events, which are very popular and bringing many into the hobby. There is a ton of free publicity and marketing for all the youtube and streaming D&D stuff out there that is, by all accounts, drawing people into the hobby. All this combines to make D&D the most successful it has been in many years (though I have not seen the raw numbers of course). [/QUOTE]

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