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How does a Kickstarter Bleed Money?
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<blockquote data-quote="MatthewJHanson" data-source="post: 6106466" data-attributes="member: 13968"><p>With Kickstarter you don't actually pay the money until the campaign ends, so at any point in between you are free to cancel you pledge or reduce it from a high priced reward to a lower one. . I had a few days in my recent Kickstarter campaign where I actually had a net negative, and I've seen other other campaigns that will have a few net negative days, but never anything as dramatic as happened with THON.</p><p></p><p>I'm not sure why that happened but here's some possible thoughts:</p><p></p><ul> <li data-xf-list-type="ul">People might have been initially excited, but then as they learned more about the project they became less interested.</li> <li data-xf-list-type="ul">People might have joined early to grab some of the exclusives even if they were unsure that whether or not they really wanted to support it.</li> <li data-xf-list-type="ul">Another project might have come out mid-way through the campaign, and people with limited budgets decided to change what project they backed.</li> <li data-xf-list-type="ul">Peer pressure. Normally this works in Kickstarter's favor, but in this case it might have backfired. If you hear your friend cancels a pledge, you might do the same.</li> </ul></blockquote><p></p>
[QUOTE="MatthewJHanson, post: 6106466, member: 13968"] With Kickstarter you don't actually pay the money until the campaign ends, so at any point in between you are free to cancel you pledge or reduce it from a high priced reward to a lower one. . I had a few days in my recent Kickstarter campaign where I actually had a net negative, and I've seen other other campaigns that will have a few net negative days, but never anything as dramatic as happened with THON. I'm not sure why that happened but here's some possible thoughts: [LIST] [*]People might have been initially excited, but then as they learned more about the project they became less interested. [*]People might have joined early to grab some of the exclusives even if they were unsure that whether or not they really wanted to support it. [*]Another project might have come out mid-way through the campaign, and people with limited budgets decided to change what project they backed. [*]Peer pressure. Normally this works in Kickstarter's favor, but in this case it might have backfired. If you hear your friend cancels a pledge, you might do the same. [/LIST] [/QUOTE]
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