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How does WotC do its marketing?
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<blockquote data-quote="Henry" data-source="post: 1704508" data-attributes="member: 158"><p>WotC does marketing surveys all the time; it's just that they're so subtle people don't even recognize it. And if you want to do a survey, subtle is likely the best way to go about it. "Character is what you are in the dark," as the cliche goes.</p><p></p><p>Just a month ago, I completed a Web survey from WotC about some of their product - took a short while, and I was done. They have survey cards in most of their products released; they also do surveys at conventions, I'm told. They aren't deaf like the last management of TSR was; they still listen, and the choices we grognards and diehards decry and lament are usually the results of those surveys.</p><p></p><p>Sean K. Reynolds' famous "crunch and cream" story, while poignant, did not really look at it from the side that the majority (or at least plurality) of gamers want more rules-heavy materials than they do story-heavy material; Looking at Eberron, for example, rules mechanics are about 60% of the book, and story elements only about 40% of that. (maybe as wide as 70-30, I couldn't say for sure).</p><p></p><p>If you want story, you have to go to Keith Baker himself, and whatever WotC lets him divulge. Good old Ed Greenwood, now THERE's a man unafraid to tell you a story or two of the Realms (I could sit and listen to him for a whole afternoon, as fun as he is), and I'm glad Keith is continuing in that tradition; there's still so much to tell about Eberron, so many gaps to fill, and the fact that Keith is jazzed about it and ready to spill is one of the reasons I enjoy it. The book captures me; but the stories keep me.</p><p></p><p>But then, I'm a diehard on a message board, and WotC owns my soul and wallet like a pair of favorite sneakers. The majority of gamers want entertainment for an afternoon, and if they can be something cool while busting evil-guy heads, then so be it.</p></blockquote><p></p>
[QUOTE="Henry, post: 1704508, member: 158"] WotC does marketing surveys all the time; it's just that they're so subtle people don't even recognize it. And if you want to do a survey, subtle is likely the best way to go about it. "Character is what you are in the dark," as the cliche goes. Just a month ago, I completed a Web survey from WotC about some of their product - took a short while, and I was done. They have survey cards in most of their products released; they also do surveys at conventions, I'm told. They aren't deaf like the last management of TSR was; they still listen, and the choices we grognards and diehards decry and lament are usually the results of those surveys. Sean K. Reynolds' famous "crunch and cream" story, while poignant, did not really look at it from the side that the majority (or at least plurality) of gamers want more rules-heavy materials than they do story-heavy material; Looking at Eberron, for example, rules mechanics are about 60% of the book, and story elements only about 40% of that. (maybe as wide as 70-30, I couldn't say for sure). If you want story, you have to go to Keith Baker himself, and whatever WotC lets him divulge. Good old Ed Greenwood, now THERE's a man unafraid to tell you a story or two of the Realms (I could sit and listen to him for a whole afternoon, as fun as he is), and I'm glad Keith is continuing in that tradition; there's still so much to tell about Eberron, so many gaps to fill, and the fact that Keith is jazzed about it and ready to spill is one of the reasons I enjoy it. The book captures me; but the stories keep me. But then, I'm a diehard on a message board, and WotC owns my soul and wallet like a pair of favorite sneakers. The majority of gamers want entertainment for an afternoon, and if they can be something cool while busting evil-guy heads, then so be it. [/QUOTE]
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