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How does WotC do its marketing?
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<blockquote data-quote="Troll Wizard" data-source="post: 1704862" data-attributes="member: 17513"><p>Wizards has had many surveys on their website that typically stay up for a day or two, so they are commonly missed by those that go straight to the discussion boards. The last two I remember addressed psionics material and another on minis, in the past years I remember something for additional FR flavor books and one general survey about overall gaming trends. I am sure I have missed some as I often go straight to the discussion boards as well <img src="https://cdn.jsdelivr.net/joypixels/assets/8.0/png/unicode/64/1f642.png" class="smilie smilie--emoji" loading="lazy" width="64" height="64" alt=":)" title="Smile :)" data-smilie="1"data-shortname=":)" /> .</p><p></p><p>Joshua Dyal is correct that the best survey is "sales" are the best indicator of what people want. Also WOTC has the old financial documents of TSR, so they can mine those data sources for information as to what sold and did not sell profitably (box sets, having too many settings, adventure modules, & individual minis specific to D&D to name a few). Of course Wizards does test the water with new material (Book of Vile Darkness, Book of Exalted Deeds, Ghostwalk, and Unearthed Arcana).</p><p></p><p>Of course Wizard's designers and developers often browse the board looking for input and "constructive feedback", though they rarely post (except for Andy Collins and Ed Stark, though even they not recently).</p><p></p><p>I know a lot of people on these boards and on Wizard's board would like (love) a Planescape Campaign setting to be published. I get the impression from Wizard's that while there is a devoted and perhaps fanatic group of fans the original sales of the Planescape setting does not warrant a specific setting book, which is why they have done more generic books of the planes that might appeal to a broader audience and therefore achieve greater sales for their investment. People often accuse WOTC of only being in it for the money, which rightly so as that is their purpose and obligation to their shareholders. So if the sales and potential profit of a Planescape Campaign book were deemed worth it I don't doubt that they would publish it. So IMV it seems that they don’t believe the sales are not there for them to develop and publish it. Also since we now have seen their product list through the first quarter of 2005 (and a PS book is not in the immediate future) therefore I don’t believe I am too far of the mark.</p><p></p><p>If the numbers that one of the distributors in the Publisher’s board posted last year that something like a ¾ million PHs have been sold and the typical WOTC non-core books sells in the 250,000 - 100,000 range and a product under 50,000 sales (Silver Marches) is considered sub par, then a Planescape Campaign book better have a larger number of fanatic followers. I am not one of them and among my large gaming group (ten 20-40+ year olds) only one person generally buys everything.</p></blockquote><p></p>
[QUOTE="Troll Wizard, post: 1704862, member: 17513"] Wizards has had many surveys on their website that typically stay up for a day or two, so they are commonly missed by those that go straight to the discussion boards. The last two I remember addressed psionics material and another on minis, in the past years I remember something for additional FR flavor books and one general survey about overall gaming trends. I am sure I have missed some as I often go straight to the discussion boards as well :) . Joshua Dyal is correct that the best survey is "sales" are the best indicator of what people want. Also WOTC has the old financial documents of TSR, so they can mine those data sources for information as to what sold and did not sell profitably (box sets, having too many settings, adventure modules, & individual minis specific to D&D to name a few). Of course Wizards does test the water with new material (Book of Vile Darkness, Book of Exalted Deeds, Ghostwalk, and Unearthed Arcana). Of course Wizard's designers and developers often browse the board looking for input and "constructive feedback", though they rarely post (except for Andy Collins and Ed Stark, though even they not recently). I know a lot of people on these boards and on Wizard's board would like (love) a Planescape Campaign setting to be published. I get the impression from Wizard's that while there is a devoted and perhaps fanatic group of fans the original sales of the Planescape setting does not warrant a specific setting book, which is why they have done more generic books of the planes that might appeal to a broader audience and therefore achieve greater sales for their investment. People often accuse WOTC of only being in it for the money, which rightly so as that is their purpose and obligation to their shareholders. So if the sales and potential profit of a Planescape Campaign book were deemed worth it I don't doubt that they would publish it. So IMV it seems that they don’t believe the sales are not there for them to develop and publish it. Also since we now have seen their product list through the first quarter of 2005 (and a PS book is not in the immediate future) therefore I don’t believe I am too far of the mark. If the numbers that one of the distributors in the Publisher’s board posted last year that something like a ¾ million PHs have been sold and the typical WOTC non-core books sells in the 250,000 - 100,000 range and a product under 50,000 sales (Silver Marches) is considered sub par, then a Planescape Campaign book better have a larger number of fanatic followers. I am not one of them and among my large gaming group (ten 20-40+ year olds) only one person generally buys everything. [/QUOTE]
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