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How Expensive is Too Expensive?
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<blockquote data-quote="Dire Bare" data-source="post: 7810960" data-attributes="member: 18182"><p>Nobody likes to pay taxes. But without them, society could not function. Those in countries with high VAT or other taxes certainly pay more for their D&D books than others, but you pay those higher taxes on almost everything, not just D&D books. And you get (ideally, at least) a lot back in return in government provided social services.</p><p></p><p>A game company that is aggressively marketing world-wide certainly does need to take into account how taxes can inflate the prices of their products, but most RPG companies really don't do this. World-wide sales are nice and to be desired, but are an afterthought and not the core market. WotC is an US company focused on sales to US gamers. They have only recently started their efforts in selling D&D in foreign markets, and there are a lot of challenges in this area, including translations and pricing.</p><p></p><p>Ultimately, when purchasing a product from another country, expect to pay more (even before taxes). It's how things work. I live in the states, and when I purchase something from another country I expect to pay more than the sticker price with currency conversion, shipping, taxes, tariffs, and etc. A lot of these added costs are also fluid and constantly changing. I've picked up some super cool "not-Warhammer" miniatures from Eastern European companies, and the total price (taxes, shipping, etc) was a part of my decision making process, but I also didn't begrudge or blame the company selling me the miniatures. The inflated price was simply a cost of doing business. Certainly I don't buy foreign products all the time for that main reason. Should those small miniature studios take all of this into account before setting prices? Sure, but it shouldn't and won't be the major factor.</p><p></p><p>If WotC wants to seriously grow D&D in foreign countries, should they up their efforts to find ways around these problems? Sure, but they can't sell things at such a low price their own profits are endangered, despite whatever taxes are involved.</p><p></p><p>Does that have any impact on luxury gaming products like Invisible Sun? Only if the gaming publisher has a strong desire to market outside their home country. And again, due to the challenges, most don't.</p></blockquote><p></p>
[QUOTE="Dire Bare, post: 7810960, member: 18182"] Nobody likes to pay taxes. But without them, society could not function. Those in countries with high VAT or other taxes certainly pay more for their D&D books than others, but you pay those higher taxes on almost everything, not just D&D books. And you get (ideally, at least) a lot back in return in government provided social services. A game company that is aggressively marketing world-wide certainly does need to take into account how taxes can inflate the prices of their products, but most RPG companies really don't do this. World-wide sales are nice and to be desired, but are an afterthought and not the core market. WotC is an US company focused on sales to US gamers. They have only recently started their efforts in selling D&D in foreign markets, and there are a lot of challenges in this area, including translations and pricing. Ultimately, when purchasing a product from another country, expect to pay more (even before taxes). It's how things work. I live in the states, and when I purchase something from another country I expect to pay more than the sticker price with currency conversion, shipping, taxes, tariffs, and etc. A lot of these added costs are also fluid and constantly changing. I've picked up some super cool "not-Warhammer" miniatures from Eastern European companies, and the total price (taxes, shipping, etc) was a part of my decision making process, but I also didn't begrudge or blame the company selling me the miniatures. The inflated price was simply a cost of doing business. Certainly I don't buy foreign products all the time for that main reason. Should those small miniature studios take all of this into account before setting prices? Sure, but it shouldn't and won't be the major factor. If WotC wants to seriously grow D&D in foreign countries, should they up their efforts to find ways around these problems? Sure, but they can't sell things at such a low price their own profits are endangered, despite whatever taxes are involved. Does that have any impact on luxury gaming products like Invisible Sun? Only if the gaming publisher has a strong desire to market outside their home country. And again, due to the challenges, most don't. [/QUOTE]
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