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How Expensive is Too Expensive?
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<blockquote data-quote="billd91" data-source="post: 7978907" data-attributes="member: 3400"><p>Probably not. Pricing PDFs is a bit more complex that pricing physical units. If you print 1000 copies of something, you set the priced by dividing up the cost of the printing and the other production costs over that 1000 copies (or whatever % of that you expect will be final sales vs losses due to shipping damage, etc). </p><p></p><p>With PDFs, it's true that you don't have to worry about printing costs - but you're at more of a quandary about how much of the production cost each of the PDFs must bear in its price. That doesn't mean there aren't ways to make some estimates. I'm sure Monte Cook Games has pretty good data on PDF sales of their other products and can use that as a measure of their likely ceiling for Invisible Sun sales if given a similar price. And if Invisible Sun cost more to produce than any of those products, then they <strong>know</strong> they have to set the price higher to recoup the production cost... which, in turn, probably means fewer sales, driving the realistic expectation of units sold down.</p><p></p><p>That said, we do know that MCG was setting out to make this a fairly lavish production. And one of the ways you do that is to not sell it for peanuts, no matter how many you expect to sell. I think he is trying to build a market of luxury game materials. It's a market I have no interest in, personally, because I don't have the money to burn if my players aren't interested. I just don't see the value of participating in a luxury product beyond a certain level (I do prefer a better hotel to a fleabag one - but super luxurious is just gilding the lily). And Invisible Sun, for me, is well past that level.</p><p></p><p>But a con? No, I don't think so.</p></blockquote><p></p>
[QUOTE="billd91, post: 7978907, member: 3400"] Probably not. Pricing PDFs is a bit more complex that pricing physical units. If you print 1000 copies of something, you set the priced by dividing up the cost of the printing and the other production costs over that 1000 copies (or whatever % of that you expect will be final sales vs losses due to shipping damage, etc). With PDFs, it's true that you don't have to worry about printing costs - but you're at more of a quandary about how much of the production cost each of the PDFs must bear in its price. That doesn't mean there aren't ways to make some estimates. I'm sure Monte Cook Games has pretty good data on PDF sales of their other products and can use that as a measure of their likely ceiling for Invisible Sun sales if given a similar price. And if Invisible Sun cost more to produce than any of those products, then they [b]know[/b] they have to set the price higher to recoup the production cost... which, in turn, probably means fewer sales, driving the realistic expectation of units sold down. That said, we do know that MCG was setting out to make this a fairly lavish production. And one of the ways you do that is to not sell it for peanuts, no matter how many you expect to sell. I think he is trying to build a market of luxury game materials. It's a market I have no interest in, personally, because I don't have the money to burn if my players aren't interested. I just don't see the value of participating in a luxury product beyond a certain level (I do prefer a better hotel to a fleabag one - but super luxurious is just gilding the lily). And Invisible Sun, for me, is well past that level. But a con? No, I don't think so. [/QUOTE]
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