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How Expensive is Too Expensive?
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<blockquote data-quote="ddaley" data-source="post: 7978930" data-attributes="member: 82630"><p>Admittedly, I have not produced a PDF and attempted to sell it... but, from the consumer point of view, I am saying that my likelihood of buying a product is non-linear. If I am interested in something, I am probably (more than) 5x likely to buy a PDF for $50 as I am to buy it at $100. Based on my own buying habits, I am extrapolating to say that they can probably reach a profit more quickly by charging half as much... because, they will get way more than twice the number of sales to make up for the lower price.</p><p></p><p>I have purchased a LOT of RPG material over the years, but I don't think I have ever come close to spending $100 on a PDF (and likely never will).</p></blockquote><p></p>
[QUOTE="ddaley, post: 7978930, member: 82630"] Admittedly, I have not produced a PDF and attempted to sell it... but, from the consumer point of view, I am saying that my likelihood of buying a product is non-linear. If I am interested in something, I am probably (more than) 5x likely to buy a PDF for $50 as I am to buy it at $100. Based on my own buying habits, I am extrapolating to say that they can probably reach a profit more quickly by charging half as much... because, they will get way more than twice the number of sales to make up for the lower price. I have purchased a LOT of RPG material over the years, but I don't think I have ever come close to spending $100 on a PDF (and likely never will). [/QUOTE]
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