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<blockquote data-quote="Morrus" data-source="post: 7652103" data-attributes="member: 1">I don't think it's a binary choice. It's not &quot;beat the D&amp;D brand or have no brand at all&quot;.&nbsp; There's nothing to &quot;lose&quot; by promoting your brand.&nbsp; Of course, every company should compete for brand space, but that makes it sound like there's a limited resource of it.&nbsp; Every company should establish its own brand as best it can; that doesn't mean every company has to be the #1 recognised brand (though I'm sure they'd like to be).So yes, Paizo should continue its efforts to establish its brand.&nbsp; It has a loyal fanbase, it's selling very well at the moment, it has an upcoming MMO (D&amp;D has a couple); it's 40 years behind D&amp;D, so it's a long hill to climb, but it can climb that hill for the next 40 years.And it's not all brand. As they've shown, you can outsell the top brand without having the same degree of recognition.&nbsp; Although, admittedly, as I've said before - it would be pretty darn embarrassing for Paizo if they weren't outselling a company which isn't actually selling anything right now!**Reprints and weird lego type things I don't understand aside.</blockquote>

[QUOTE="Morrus, post: 7652103, member: 1"] I don't think it's a binary choice. It's not "beat the D&D brand or have no brand at all". There's nothing to "lose" by promoting your brand. Of course, every company should compete for brand space, but that makes it sound like there's a limited resource of it. Every company should establish its own brand as best it can; that doesn't mean every company has to be the #1 recognised brand (though I'm sure they'd like to be). So yes, Paizo should continue its efforts to establish its brand. It has a loyal fanbase, it's selling very well at the moment, it has an upcoming MMO (D&D has a couple); it's 40 years behind D&D, so it's a long hill to climb, but it can climb that hill for the next 40 years. And it's not all brand. As they've shown, you can outsell the top brand without having the same degree of recognition. Although, admittedly, as I've said before - it would be pretty darn embarrassing for Paizo if they [I]weren't[/I] outselling a company which isn't actually selling anything right now!* [SIZE=1] *Reprints and weird lego type things I don't understand aside.[/SIZE] [/QUOTE]

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