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How Important is the D&D Brand?
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<blockquote data-quote="Ahnehnois" data-source="post: 7652108" data-attributes="member: 17106"><p>The downside of the D&D name is that it can serve as an anchor, dragging down the rest of the hobby. There's no reason that an rpg has to be about hodgepodge high fantasy, involve combat, use any physical aids, or have complex rules. There's no reason that the people playing it have to be white guys who don't get enough sunlight. And yet, there's a culture around D&D, and stereotypes beyond that culture, that carry a negative connotation to many and limit its popularity.</p><p></p><p>Creating or expanding a new brand name I think is beyond the capability of an rpg company. Pathfinder isn't really different from D&D, doesn't really have a different audience, and doesn't have an IP with any mainstream appeal. Maybe, just maybe, their MMO could change that. Given how rough the MMO market is, I wouldn't bet on it. I wouldn't watch a Pathfinder TV show, and I <em>like</em> Pathfinder (the ruleset) (some of it anyway). If I were a TV exec, I doubt I'd ever pay any money for an rpg's IP. D&D blew the only real chance this hobby has had so far to cross into cinema.</p><p></p><p>I think a more likely direction is to take a recognizable name and make an rpg out of it. And we've seen plenty of those, most of which haven't really been game-changers. The WotC Star Wars game probably had the biggest audience of any of these, I would guess. There's also all those Cthulhu-based games. Licensed rpgs, AFAICT, are usually released well after the main property, usually aren't advertised very well, and the design of the rpgs themselves often doesn't fit the task and sometimes just isn't good.</p><p></p><p>What I'd really like to see is some big, new film/TV show or computer game with an rpg attached, released at the same time and promoted in the same way. Buy the tie-in novel! Buy the t-shirt! Buy the PnP rpg! Sort of like what Defiance did, game and promoted together, as equals with roughly simultaneous releases. It seems to be that Dragon Age wasted the opportunity to do this; the PnP game was too little too late, though it seems to be doing okay for itself. Huge genre hits like The Walking Dead and Game of Thrones haven't hit this nail on the head either, which is a shame. Of course, given a simultaneous release, the success of a massive new IP would hinge on quality and on how well it was sold.</p><p></p><p>To me, that's the only way a new brand name could ever sit side by side with or even surpass D&D.</p></blockquote><p></p>
[QUOTE="Ahnehnois, post: 7652108, member: 17106"] The downside of the D&D name is that it can serve as an anchor, dragging down the rest of the hobby. There's no reason that an rpg has to be about hodgepodge high fantasy, involve combat, use any physical aids, or have complex rules. There's no reason that the people playing it have to be white guys who don't get enough sunlight. And yet, there's a culture around D&D, and stereotypes beyond that culture, that carry a negative connotation to many and limit its popularity. Creating or expanding a new brand name I think is beyond the capability of an rpg company. Pathfinder isn't really different from D&D, doesn't really have a different audience, and doesn't have an IP with any mainstream appeal. Maybe, just maybe, their MMO could change that. Given how rough the MMO market is, I wouldn't bet on it. I wouldn't watch a Pathfinder TV show, and I [I]like[/I] Pathfinder (the ruleset) (some of it anyway). If I were a TV exec, I doubt I'd ever pay any money for an rpg's IP. D&D blew the only real chance this hobby has had so far to cross into cinema. I think a more likely direction is to take a recognizable name and make an rpg out of it. And we've seen plenty of those, most of which haven't really been game-changers. The WotC Star Wars game probably had the biggest audience of any of these, I would guess. There's also all those Cthulhu-based games. Licensed rpgs, AFAICT, are usually released well after the main property, usually aren't advertised very well, and the design of the rpgs themselves often doesn't fit the task and sometimes just isn't good. What I'd really like to see is some big, new film/TV show or computer game with an rpg attached, released at the same time and promoted in the same way. Buy the tie-in novel! Buy the t-shirt! Buy the PnP rpg! Sort of like what Defiance did, game and promoted together, as equals with roughly simultaneous releases. It seems to be that Dragon Age wasted the opportunity to do this; the PnP game was too little too late, though it seems to be doing okay for itself. Huge genre hits like The Walking Dead and Game of Thrones haven't hit this nail on the head either, which is a shame. Of course, given a simultaneous release, the success of a massive new IP would hinge on quality and on how well it was sold. To me, that's the only way a new brand name could ever sit side by side with or even surpass D&D. [/QUOTE]
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