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Message: <blockquote data-quote="amerigoV" data-source="post: 7652144">Perhaps its the definition of "informed", but there is a significant amount of brand loyalty with gamers. There are a large number of threads on other game's boards (well, I can attest to Savage Worlds anyway) asking about how to get their group to even consider something other than D&D or Pathfinder. And until D&D "broke" for me at the end of the 3.x beginning of the 4e era, I was one of those people that had little use for other "brands" of games (except 3rd party support for 3.x).Branding is always important, but the brand has to be supported with quality stuff. During most of the 3e era I would buy stuff sight unseen because the quality was constantly good (it of course dipped in the end to a degree). Anything in the 4e era is viewed with suspect, and not because I am 4-hater. I kinda liked the system, but the layout of the material is rarely evocative and the adventures were below even traditional D&D fair. Dark Sun in particular pissed me off (over 40% was just character crunch - I wanted a setting, not a rewrite of the system). I have started/seen threads here on ENWorld asking for the best adventures from 4e or stuff to get even if you are not a 4e lover and they come up very sparse on recommendations. Now D&D is just a confused brand that I generally avoid as it tries to rediscover itself. That is bad because I am unlikely to even purchase the core 5e books whenever they actually make them. Their track record on modules has become very poor (I would gladly pick up good adventures as they are easy to covert to Savage Worlds, my goto system). I suspect they will not do any new game worlds, just refreshing FR yet again (one thing that kept me in 3e longer was the release of Eberron). In short, D&D used to be a brand I would pick up with just a glance at the topic. Now D&D means "tread carefully" until such time it proves itself of value again. That "buy sight unseen brand loyalty" is now with a couple of Savage Worlds related companies. Pinnacle (Savage Worlds rules and settings like Deadlands, 50 Fathoms, Solomon Kane, and others), Triple Ace Games (Hellfrost, Hellfrost Land of Fire, Necropolis, Pulp, and others), and Reality Blurs (Realms of Cthulu, Iron Dynasty) are  automatics with some others in the running.  Now I also realize that because I am off the D&D/Pathfinder (the game system) road that I might never get back on. That may be more of a target market drift - my family situation is such that buying tons of crunch books is not the best use of my gaming dollar and Savage Worlds is targeted for people just like me. But the damaged D&D brand is what started it - my family is what is finishing it <img src="https://cdn.jsdelivr.net/joypixels/assets/8.0/png/unicode/64/1f642.png" class="smilie smilie--emoji" loading="lazy" width="64" height="64" alt=":)" title="Smile    :)"  data-smilie="1"data-shortname=":)" /></blockquote>

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