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Message: <blockquote data-quote="tomBitonti" data-source="post: 7745427" data-attributes="member: 13107">This paragraph is highly disputable:Neither YouTube nor Google are "free": Both collect valuable user data, with no direct return to the user.  (The user is losing the opportunity value of information about their use preferences.)That price should fall to the marginal cost is not the tendency of pricing schemes: With accurate data, sellers are tending to individual pricing strategies, in which the price is set per user, to a value that is set to the highest that the particular user will bear.  This is made more effective because of collected user data (see my preceding paragraph).Thx!TomB</blockquote>