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Message: <blockquote data-quote="Mercurius" data-source="post: 5349497" data-attributes="member: 59082">This is why I keep on saying that you have a few general groups of gamers: Casual, Serious, and Hardcore. Casual gamers make up somewhere around 90% of the total, maybe more; the bulk of them don't own any gaming books, except for maybe a Player's Handbook. It is the Serious and Hardcore group that spends most of the money.My experience is similar to yours in that of my group of six, only one person (myself, of course!) is a Serious-Hardcore gamer. Like you I buy about half the books; I don't think anyone else in the group has more than a Player's Handbook (although they all bought it, at my request). They are also, to the person, the exact demographic that I was saying WotC should go after: All are in their mid-30s to early 40s, none of them have played D&D since college or before, and all were re-introduced by myself with this 4E campaign that we started in late 2008.None, however, are likely to buy more than one or two books; one might buy a PHB 2 or 3 if they want to play a class, but many of them have purchased at least a month of D&D Insider and are happy enough with that for character making options. Which is an interesting phenomena: Not only is DDI stopping serious+ players from buying many books, but it is making it less necessary for casual gamers. Hmm...maybe another thread on this topic.</blockquote>