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Message: <blockquote data-quote="Hand of Evil" data-source="post: 1304904" data-attributes="member: 371">What I would do: In the background for my campaign area, I would let the players know that Location X is know for great horses, apples, hemp production, and whiskey.  Then when the players see someone selling horses I would show them a horse from location X, the NPC would make statements about its coat, its build and I would more than likely have a picture of some type of horse, that I labeled horse from location X, this is my stero type and I would have the stats for it.  I do the same for guardmen, they all look much the same no matter where the party goes but The Black Lancers don't!The basic rule of thump I use; If I name it, I note it!</blockquote>