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Message: <blockquote data-quote="Benjamin Olson" data-source="post: 7877171" data-attributes="member: 6988941">All fair points, though much of their sales even of physical copies are through atypical distribution (I'm guessing the local game shop doesn't negotiate prices the way Barnes and Noble does). The profit margin is probably pretty thin on Amazon, it was just the easiest place to get a sense of sales figures. In any case the basic point is that they have several books that are continuous bestsellers with little risk and very limited ongoing development costs, the dream of every publisher. When they print another fifty thousand copies of the PHB they know they will sell, and won't have to be discounted.The same is obviously not true of campaign books, at least not on remotely the same scale since it is usually one bought per group and interest somewhat flags off over time.  Probably why they come out with a somewhat limited number per year versus other editions to heavily promote. But those are also help to market the overall game.</blockquote>