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Message: <blockquote data-quote="lurkinglidda" data-source="post: 3489276" data-attributes="member: 49412">The flaw in this logic is that 32mm in Q1 will be consistent across the whole year. Hasbro is by-and-large a toy company. When do toy companies make the bulk of their revenues? They rake in the cash at the same time that most retailers do: Holiday (ie, Q4 baby!). You'd want to look at all of the past four quarters to get a good idea of how Hasbro is doing. However, WotC is primarily a hobby company. Hobbies are popular year-round. Following that line of thought, you'd have to think that WotC, and any successful brand it runs, probably means quite a bit to Hasbro, as it most likely evens out the troughs a toy company would otherwise see during the first nine months of the year. That would make the stock much prettier, n'est pas? I'd think you'd have to factor in the pretty factor into any selling price for D&D. Stockholders like pretty.Following all of this, and assuming I might know something about the industry & company, I'd have to say a good selling price for D&D would be: <insert visual of Dr. Evil here>One millllion dollars! Muh-aha-ha-ha-ha!</blockquote>