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<blockquote data-quote="nopantsyet" data-source="post: 2272922" data-attributes="member: 3109"><p><em>25-50%</em></p><p></p><p>I would pay 50%. </p><p>I would not expect to pay as little as 25%.</p><p>But I would not pay 75%.</p><p></p><p>Additional capabilities do not equate to added value. Value is a market perception, and no matter how they spin it, it's going to take a lot more for electronic books to have the same perceived value as print. You wonder if some of these people know anything about business at all. Two words: gross margin. If you don't understand that, you don't deserve my money.</p><p></p><p>And at this point, I've got such a deep library, both print and PDF, that I don't need anything more. Any publisher who wants my money is fighting on pure value proposition. How easily can I be parted with my money? Ten bucks pretty easily. Fifteen if it's "name brand." Thirty, not so easily. Over thirty, well let's just say nobody's going to make their 30-day numbers off me at those prices.</p></blockquote><p></p>
[QUOTE="nopantsyet, post: 2272922, member: 3109"] [i]25-50%[/i] I would pay 50%. I would not expect to pay as little as 25%. But I would not pay 75%. Additional capabilities do not equate to added value. Value is a market perception, and no matter how they spin it, it's going to take a lot more for electronic books to have the same perceived value as print. You wonder if some of these people know anything about business at all. Two words: gross margin. If you don't understand that, you don't deserve my money. And at this point, I've got such a deep library, both print and PDF, that I don't need anything more. Any publisher who wants my money is fighting on pure value proposition. How easily can I be parted with my money? Ten bucks pretty easily. Fifteen if it's "name brand." Thirty, not so easily. Over thirty, well let's just say nobody's going to make their 30-day numbers off me at those prices. [/QUOTE]
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