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Message: <blockquote data-quote="DinoInDisguise" data-source="post: 9544669" data-attributes="member: 7045806">The first statement is counter to many studies over the last 15 years.A study by Cheng et al. (2010) conducted research on the effects of exponential increase in screen time on children. Noting a significant increase in screen use during brain development since 2000. When parents were asked to rate the distractability of the children on a scale of 1-3, the researchers noted that heavier screen time increased the rated distractability.Vedechkina & Borgonovi (2021) did a study on school age children and their productivity as well as their ability to work within constraints. They noted that use of technology during childhood development correlates with increased prevalence of attention related disorders such as ADHD. They also noted that technology use activates addiction pathways through the release of dopamine to give children a neural reward. The study noted this was akin to the effects of alcoholism or drug use in it's addictive effects.A study (Zaveri 2023) showed that online video creators had to boil information down to a timeframe from 1 to 3 minutes to maxmize engagement. Other studies have noted similar effects in teens, young adults, and adults.To quote Petrillo 2021;"When there is a significant dopamine release due to consumption of short-form video content, the prefrontal cortex of school-aged children cannot properly regulate the impulse control needed to modulate the addictive behaviours. An addiction to short-form media is essentially an addiction to the constant influx of information presented in the attractive content which is made available by apps like TikTok."CNN and Microsoft released studies as well, noting drops in attention span, including statistics like the average visit to a website being just north of 4 seconds.Simply put the more technology we use, the worse we are at focusing. I think it would be hard to argue that this does not influence the length of campaigns. If a person is used to dopamine releases every 1 to 3 minutes, the DM better be on top of their game in order to maintain that person's attention.I would love to see preferred campaign length by age, but I have a feeling I could guess at it pretty accurately. I expect to see shorter sessions and campaigns as time goes on.</blockquote>

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