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Message: <blockquote data-quote="Fifth Element" data-source="post: 5492948" data-attributes="member: 48135">Thanks for the link.So the actual quotes are (unless I'm missing something):"The increase in gross profit in dollars was more than offset by increased product development and sales and marketing expenses related to investments the Company is making in both core brands and its digital initiative related to its Wizards of the Coast subsidiary; increased amortization as a result of the acquisition of Cranium and the purchase of intellectual property rights related to TRIVIAL PURSUIT; increased royalty expense; and increased shipping and distribution costs, reflecting higher sales volume and higher transportation costs."This includes increased spending on WotC core brands and digitial initiaves as one of many things that offset the dollar increase in gross profit. So not only does this not separate the digital investment from the print one, and doesn't separate marketing expenses from development expenses, and doesn't even give us a dollar amount, it only reflects an increase in spending over the prior year (the context of the discussion), not necessarily an increase over the expected spending for the current year."Operating profit was also negatively impacted by higher advertising expense as well as higher selling and distribution costs related to the increased sales volume. In addition, U.S. and Canada operating profit included increased investment spending in an online initiative of the Company’s Wizards of the Coast operation."This one at least singles out the online stuff, but again lists it as one of many factors that impact net income for the year, doesn't give a dollar amount and again only shows an increased spending over the year before, not necessarily spending in excess of expectations.There's really nothing here we can use to draw any sort of conclusions from. They simply don't break the numbers down in enough detail, because for Hasbro as a whole it's a small amount. Basing conjectures on passing references such as these is as valid as just making things up. They give us nothing to go on.</blockquote>

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