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<blockquote data-quote="mkill" data-source="post: 5845150" data-attributes="member: 55985">A great idea, but probably too expensive. I have no idea what the sales figures and marketing budget for D&amp;D are, or what a national TV advertising campaign costs, but I can guess.Let's say a new D&amp;D edition PHB is expected to sell 100.000 books. WotC's portion of revenues after printing, retail margins etc. is USD 10. These USD 10 pay the WotC employees and freelancers, artists, offices, con presence...&nbsp;The total cost of a series of nationwide TV ads to run during BBT breaks is maybe USD 1 million, including production, air time, and actor royalties.If WotC bumps the suggested retail price of a PHB by USD 10 from 35 to 45, they make around USD 5 more on the book. So even if they sell twice as many books (200.000) at a 10 Dollar higher price, they still didn't make extra revenue yet, they just covered the advertising campaign. And it's highly questionable a few TV ads could double sales. However, the Internet would be on fire with gamers complaining about the price hike.If I was WotC, I'd be extremely happy about the free name dropping on a popular TV show (assuming that it's not some kind of product placement already). But I wouldn't spend any money to buy TV spots.</blockquote>

[QUOTE="mkill, post: 5845150, member: 55985"] A great idea, but probably too expensive. I have no idea what the sales figures and marketing budget for D&D are, or what a national TV advertising campaign costs, but I can guess. Let's say a new D&D edition PHB is expected to sell 100.000 books. WotC's portion of revenues after printing, retail margins etc. is USD 10. These USD 10 pay the WotC employees and freelancers, artists, offices, con presence... The total cost of a series of nationwide TV ads to run during BBT breaks is maybe USD 1 million, including production, air time, and actor royalties. If WotC bumps the suggested retail price of a PHB by USD 10 from 35 to 45, they make around USD 5 more on the book. So even if they sell twice as many books (200.000) at a 10 Dollar higher price, they still didn't make extra revenue yet, they just covered the advertising campaign. And it's highly questionable a few TV ads could double sales. However, the Internet would be on fire with gamers complaining about the price hike. If I was WotC, I'd be extremely happy about the free name dropping on a popular TV show (assuming that it's not some kind of product placement already). But I wouldn't spend any money to buy TV spots. [/QUOTE]

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