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*Dungeons & Dragons
How Should D&D Next Be Advertised?
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<blockquote data-quote="steeldragons" data-source="post: 5845978" data-attributes="member: 92511"><p>Take out an ad during the Superbowl...oh wait....nevermind.</p><p></p><p>IF, and that's a giHUGEically big "If", there are the ducats for a tv commercial, then Cartoon Network is pretty much the only place to go.</p><p></p><p>Yes, during Big Bang Theory also. [EDIT] OO, and during Game of Thrones and Spartacus: Venegence...or whatever it's called.[/EDIT]</p><p></p><p>But I think getting a solid 30 second spot in on CN during Stars Wars: Clone Wars, Young Justice (is that still running in the states? I hope so. I really enjoyed it), Wolverine and the X-Men or WHATEVER comic-based show is big at the time would be the biggest boon fer the buck.</p><p></p><p>Probably, seems to me in this day and age, it's goign to be a wholely interweb campaign. Web ads and vid's on sites...well, quite like this one <img src="https://cdn.jsdelivr.net/joypixels/assets/8.0/png/unicode/64/1f600.png" class="smilie smilie--emoji" loading="lazy" width="64" height="64" alt=":D" title="Big grin :D" data-smilie="8"data-shortname=":D" /> and the plethora of other RPG themed, Comic-themed, Fantasy-themed sites. </p><p></p><p>Make deals (and PAY) for web banner ad space on third party publisher sites, forums, blogs, etc.</p><p></p><p>Podcasts, obviously...anywhere you can get 'em.</p><p> </p><p>For Print ads...taking out quarter- or half-page space in whatever mag's exist at the time, promotional materials, posters, stand-ups, "handouts" (which no one actually "hands out" anymore but they can be left on the counters for people to take), etc. to any and every comic-book, gaming shop and toy store in the country.</p><p></p><p>A series of "Collectable" promotion pieces (with stellar art work) of limited run for the die-hard collectors out there....maybe even a deal with Magic:TG for a limited run of 5e-themed cards to play a certain amount of the game.</p><p></p><p>Heavy presence at whatever Con's are in the preceding...say 6 months prior to release and the year following.</p><p></p><p>I think that's about all we can expect. But, make no mistake, the web-advertising will FARRRR outweigh anything you see on tv or in print.</p><p></p><p>--SD</p></blockquote><p></p>
[QUOTE="steeldragons, post: 5845978, member: 92511"] Take out an ad during the Superbowl...oh wait....nevermind. IF, and that's a giHUGEically big "If", there are the ducats for a tv commercial, then Cartoon Network is pretty much the only place to go. Yes, during Big Bang Theory also. [EDIT] OO, and during Game of Thrones and Spartacus: Venegence...or whatever it's called.[/EDIT] But I think getting a solid 30 second spot in on CN during Stars Wars: Clone Wars, Young Justice (is that still running in the states? I hope so. I really enjoyed it), Wolverine and the X-Men or WHATEVER comic-based show is big at the time would be the biggest boon fer the buck. Probably, seems to me in this day and age, it's goign to be a wholely interweb campaign. Web ads and vid's on sites...well, quite like this one :D and the plethora of other RPG themed, Comic-themed, Fantasy-themed sites. Make deals (and PAY) for web banner ad space on third party publisher sites, forums, blogs, etc. Podcasts, obviously...anywhere you can get 'em. For Print ads...taking out quarter- or half-page space in whatever mag's exist at the time, promotional materials, posters, stand-ups, "handouts" (which no one actually "hands out" anymore but they can be left on the counters for people to take), etc. to any and every comic-book, gaming shop and toy store in the country. A series of "Collectable" promotion pieces (with stellar art work) of limited run for the die-hard collectors out there....maybe even a deal with Magic:TG for a limited run of 5e-themed cards to play a certain amount of the game. Heavy presence at whatever Con's are in the preceding...say 6 months prior to release and the year following. I think that's about all we can expect. But, make no mistake, the web-advertising will FARRRR outweigh anything you see on tv or in print. --SD [/QUOTE]
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