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How To Promote Your RPG Kickstarter
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<blockquote data-quote="LegendaryGames" data-source="post: 8165482" data-attributes="member: 6775678"><p>In addition to the specific things to do in promoting a Kickstarter, I've been following Morrus' model of short, focused "Quickstarters" and after some prep and moving some things around schedule-wise, we've just launched one as well (<a href="https://www.kickstarter.com/projects/legendarygames/mythos-monsters-40-lovecraftian-horrors-for-dnd-5e" target="_blank">link for anyone who wants to check it out</a>).</p><p></p><p>I think sometimes we out-think ourselves in terms of the scope and scale of what is or should be a Kickstarter project, like it needs to have a certain magnitude to be worthy of crowdfunding. There's <em>some </em>truth to that, and especially so if you're dropping big money into advertising. That said, I think Morrus' success with this method has shown that there's also room for smaller and more focused projects that can be quickly set up and quickly fulfilled, allowing you to move on to the next thing. The idea of "Kickstarter fatigue" might have more to do with the often long, drawn-out ramp-up and prolonged fulfillment cycle where people are waiting for months (or sometimes years) to get a project done.</p><p></p><p>I'll be interested to see how a Quickstarter plays out for an independent company like Legendary Games vs. ENWorld Publishing that has a visibility boost due to its connection with the boards and site here. So far (less than an hour in), the early returns are certainly promising, but it is providing me with food for thought in how we structure and sequence future crowdfunding projects and which projects that we might have done another way we might do as a Quickstarter instead. </p><p></p><p>Thanks to Russ for leading the way and we'll see how it goes! Imitation is truly the sincerest form of flattery!</p></blockquote><p></p>
[QUOTE="LegendaryGames, post: 8165482, member: 6775678"] In addition to the specific things to do in promoting a Kickstarter, I've been following Morrus' model of short, focused "Quickstarters" and after some prep and moving some things around schedule-wise, we've just launched one as well ([URL='https://www.kickstarter.com/projects/legendarygames/mythos-monsters-40-lovecraftian-horrors-for-dnd-5e']link for anyone who wants to check it out[/URL]). I think sometimes we out-think ourselves in terms of the scope and scale of what is or should be a Kickstarter project, like it needs to have a certain magnitude to be worthy of crowdfunding. There's [I]some [/I]truth to that, and especially so if you're dropping big money into advertising. That said, I think Morrus' success with this method has shown that there's also room for smaller and more focused projects that can be quickly set up and quickly fulfilled, allowing you to move on to the next thing. The idea of "Kickstarter fatigue" might have more to do with the often long, drawn-out ramp-up and prolonged fulfillment cycle where people are waiting for months (or sometimes years) to get a project done. I'll be interested to see how a Quickstarter plays out for an independent company like Legendary Games vs. ENWorld Publishing that has a visibility boost due to its connection with the boards and site here. So far (less than an hour in), the early returns are certainly promising, but it is providing me with food for thought in how we structure and sequence future crowdfunding projects and which projects that we might have done another way we might do as a Quickstarter instead. Thanks to Russ for leading the way and we'll see how it goes! Imitation is truly the sincerest form of flattery! [/QUOTE]
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