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How To Resurrect D&D Miniatures
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<blockquote data-quote="shadzar" data-source="post: 5443276" data-attributes="member: 6667746"><p>Chain stores are pulling departments left and right. The randomized games just aren't selling enough in local stores in many areas to keep them around. The reason the board games will make it is because it IS a board game. WotC makes more money because more places are willing to carry the product. Also should there be just "mini" without the random, then they wouldn't have impulse shoppers wondering what it is when they read the package looking for some toys for Little Billy.</p><p></p><p>They see some monster toys in a package that Little Billy can have for a birthday present. Parents will be more likely to buy them AS toys, when nude or half-nude characters aren't hidden in a random booster like Succubus and Maralith. If they wanted Little Billy to have something with breasts to play with,. they would get him a Barbie doll.</p><p></p><p>How many times have you been in a store and seen Little Billy?</p><p></p><p>LB: Mom can I have this?</p><p>Mother: What is it?</p><p></p><p>Here is the impasse. Random boosters don't really show what it is, and then the word "randomized" and also "collectible" on it sends a chill up her spine not knowing a thing about it. Lets say it was a box of visible orcs...</p><p></p><p>LB: Some monsters. RAWR!</p><p>Mother: (Looks and decides if they are safe, notices them large so they wouldn't get sucked up by the vacuum, bright colors so easy to see if left in the floor, etc) Ok but just one, no more toys this month.</p><p></p><p>By showing what it is and not having those weighted words, the odds are selling those are regular old toys will be easier than having those <em>scary</em> words that means they will want more, or you really don't know what you are getting for your child.</p><p></p><p>Take Ravenloft and the Red Box set, why Walmart even puts those on the shelves. "Complete Game" tells them that there is little confusion for them or returns from their custoemrs that don't know what they are buying. Whatever it is it is a compelte game, unlike D&D RPG books, that they all wonder "Is it a game?", "Is it a book?", "What department do we put it in?"</p><p></p><p>Likewise randomized boosters can be confusing for these district managers trying to figure out what department things go in. A box of plastic toy men goes with the other toys.</p><p></p><p>If randomized worked so well, why has the parent company HASBRO never done it, and has always made things visible or defiend EXACTLY what is in the box for MANY years. Not to mention you don't need artwork for clear plastic bubble.</p><p></p><p>The randomized model cuts off many opportunities for sales, even if it does try a gimmick to get more product to sell. It ends up with a smaller global shelf space in specialized stores, wherein a more visible and understandable product has more consumer visibility as it could be in a much greater number of stores.</p><p></p><p>Even grocery stores have a toy section. When was the last time you saw D&D products at a grocery store besides the DVDs for the cartoon series and the 4 movies made over the years?</p><p></p><p>Non-random isn't just for the player, but gives the product a much wider audience which can make more money for WotC than the random model. They just cannot be as expensive as the HeroScape and past D&D minis. That shouldn't be hard if they are unpainted.</p><p></p><p>I have seen "D&D minis", or toys looking like them in all kinds of stores for many years, but the actual ones aren't in as many places due to them being so specialized a product.</p><p></p><p>What reasons are there that non-random won't work?</p></blockquote><p></p>
[QUOTE="shadzar, post: 5443276, member: 6667746"] Chain stores are pulling departments left and right. The randomized games just aren't selling enough in local stores in many areas to keep them around. The reason the board games will make it is because it IS a board game. WotC makes more money because more places are willing to carry the product. Also should there be just "mini" without the random, then they wouldn't have impulse shoppers wondering what it is when they read the package looking for some toys for Little Billy. They see some monster toys in a package that Little Billy can have for a birthday present. Parents will be more likely to buy them AS toys, when nude or half-nude characters aren't hidden in a random booster like Succubus and Maralith. If they wanted Little Billy to have something with breasts to play with,. they would get him a Barbie doll. How many times have you been in a store and seen Little Billy? LB: Mom can I have this? Mother: What is it? Here is the impasse. Random boosters don't really show what it is, and then the word "randomized" and also "collectible" on it sends a chill up her spine not knowing a thing about it. Lets say it was a box of visible orcs... LB: Some monsters. RAWR! Mother: (Looks and decides if they are safe, notices them large so they wouldn't get sucked up by the vacuum, bright colors so easy to see if left in the floor, etc) Ok but just one, no more toys this month. By showing what it is and not having those weighted words, the odds are selling those are regular old toys will be easier than having those [I]scary[/I] words that means they will want more, or you really don't know what you are getting for your child. Take Ravenloft and the Red Box set, why Walmart even puts those on the shelves. "Complete Game" tells them that there is little confusion for them or returns from their custoemrs that don't know what they are buying. Whatever it is it is a compelte game, unlike D&D RPG books, that they all wonder "Is it a game?", "Is it a book?", "What department do we put it in?" Likewise randomized boosters can be confusing for these district managers trying to figure out what department things go in. A box of plastic toy men goes with the other toys. If randomized worked so well, why has the parent company HASBRO never done it, and has always made things visible or defiend EXACTLY what is in the box for MANY years. Not to mention you don't need artwork for clear plastic bubble. The randomized model cuts off many opportunities for sales, even if it does try a gimmick to get more product to sell. It ends up with a smaller global shelf space in specialized stores, wherein a more visible and understandable product has more consumer visibility as it could be in a much greater number of stores. Even grocery stores have a toy section. When was the last time you saw D&D products at a grocery store besides the DVDs for the cartoon series and the 4 movies made over the years? Non-random isn't just for the player, but gives the product a much wider audience which can make more money for WotC than the random model. They just cannot be as expensive as the HeroScape and past D&D minis. That shouldn't be hard if they are unpainted. I have seen "D&D minis", or toys looking like them in all kinds of stores for many years, but the actual ones aren't in as many places due to them being so specialized a product. What reasons are there that non-random won't work? [/QUOTE]
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