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General Tabletop Discussion
*TTRPGs General
How Will The New Tariffs Affect TTRPG Prices?
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<blockquote data-quote="Ruin Explorer" data-source="post: 9628678" data-attributes="member: 18"><p>They don't.</p><p></p><p>The method they use to make the very detailed and perhaps overly-complicated minis they do is pretty expensive to set up, so they're all manufactured in the UK (in Nottingham), not out of some nationalistic fervour or the like, but simple practicality. Their rulebooks etc. are printed in China though, for the most part.</p><p></p><p>Either way the UK is currently on the "minimum" (lol) tariff but I would expect GW to translate a 10% increase on their wholesale into a larger increase on what they were charging.</p><p></p><p></p><p>The US is 41% of GW sales, and it's already kind of a rich man's game. A, say, 15-20% price increase in the US is going to price some people out of the market, or encourage them to 3D print or the like, but will it be enough to "break" GW? I severely doubt it. Their profit margins aren't exactly thin (40% operating margin last I heard, after everything).</p><p></p><p>GW just don't have any real competitors. There was a time in the late 1990s and 2000s when it looked like some might emerge, with Iron Kingdoms and errr whatever that French (I think?) fantasy one was called, but GW upped their game in terms of mini quality and just really did well with marketing to "the youth" so it didn't happen. It's not like someone is poised in the wings with a similar enough IP and similar quality minis to just take over - and particularly not anyone in the US.</p><p></p><p>The world economy dropping might go worse for them, but even then, I think their operating margin is enough that they'll just have to stop increasing prices so frequently. If people get so poor luxury goods in general stop being viable, then GW will be just one of countless casualties (which will probably include Kickstarter and similar outfits, as well as most videogame publishers).</p></blockquote><p></p>
[QUOTE="Ruin Explorer, post: 9628678, member: 18"] They don't. The method they use to make the very detailed and perhaps overly-complicated minis they do is pretty expensive to set up, so they're all manufactured in the UK (in Nottingham), not out of some nationalistic fervour or the like, but simple practicality. Their rulebooks etc. are printed in China though, for the most part. Either way the UK is currently on the "minimum" (lol) tariff but I would expect GW to translate a 10% increase on their wholesale into a larger increase on what they were charging. The US is 41% of GW sales, and it's already kind of a rich man's game. A, say, 15-20% price increase in the US is going to price some people out of the market, or encourage them to 3D print or the like, but will it be enough to "break" GW? I severely doubt it. Their profit margins aren't exactly thin (40% operating margin last I heard, after everything). GW just don't have any real competitors. There was a time in the late 1990s and 2000s when it looked like some might emerge, with Iron Kingdoms and errr whatever that French (I think?) fantasy one was called, but GW upped their game in terms of mini quality and just really did well with marketing to "the youth" so it didn't happen. It's not like someone is poised in the wings with a similar enough IP and similar quality minis to just take over - and particularly not anyone in the US. The world economy dropping might go worse for them, but even then, I think their operating margin is enough that they'll just have to stop increasing prices so frequently. If people get so poor luxury goods in general stop being viable, then GW will be just one of countless casualties (which will probably include Kickstarter and similar outfits, as well as most videogame publishers). [/QUOTE]
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