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How Wizards of the Coast Could Slay in Profit
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<blockquote data-quote="kitsune9" data-source="post: 5843465" data-attributes="member: 18507"><p>You have to be careful about that. Even though they own the brand, it's no longer their core competency, because they no longer support that particular product line (i.e. old editions). They would need to "tool up" in order to get back into making games to support the old editions. I'm not saying that's difficult though, just that it will take time and money. They've definitely lost strategic advantage because they left the field. In order for a business to have a strategic advantage in the market with their old products, they still need to be competing. Now if they did, they could regain it, that's always a possibility. I wouldn't contest that. I'm sure if they put out a new splat book for 1e and began to compete in earnest with the OSR or Paizo (if they want to do something 3.0ish), it would generate buzz to say the least. However, there's a few factors against them though--1) the OSR picked up the pieces and came out with retro clones. Paizo did it with PF. Players who have them are satisfied and it's become their game of choice. 2) Players who have stuck to the true editions, but had no interest in buying supplements, splat books, etc. even during the time when those editions are active. They bought their PH, DMG, and MM and that's it. 3) Players who just quit the hobby or picked up a new game altogether when the next edition came out.</p><p></p><p>You do make one excellent point though that if they did come out with original material for the old stuff, people are like to want the original. That's brand strength which I think WotC has it in spades.</p></blockquote><p></p>
[QUOTE="kitsune9, post: 5843465, member: 18507"] You have to be careful about that. Even though they own the brand, it's no longer their core competency, because they no longer support that particular product line (i.e. old editions). They would need to "tool up" in order to get back into making games to support the old editions. I'm not saying that's difficult though, just that it will take time and money. They've definitely lost strategic advantage because they left the field. In order for a business to have a strategic advantage in the market with their old products, they still need to be competing. Now if they did, they could regain it, that's always a possibility. I wouldn't contest that. I'm sure if they put out a new splat book for 1e and began to compete in earnest with the OSR or Paizo (if they want to do something 3.0ish), it would generate buzz to say the least. However, there's a few factors against them though--1) the OSR picked up the pieces and came out with retro clones. Paizo did it with PF. Players who have them are satisfied and it's become their game of choice. 2) Players who have stuck to the true editions, but had no interest in buying supplements, splat books, etc. even during the time when those editions are active. They bought their PH, DMG, and MM and that's it. 3) Players who just quit the hobby or picked up a new game altogether when the next edition came out. You do make one excellent point though that if they did come out with original material for the old stuff, people are like to want the original. That's brand strength which I think WotC has it in spades. [/QUOTE]
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