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Message: <blockquote data-quote="Kzach" data-source="post: 5843575" data-attributes="member: 56189">On the matter of what 'support' entails, and the level of investment from WotC's perspective, when I first read the OP (I haven't read the linked article), my immediate reaction was that through DDI you'd have access to all previous edition's CORE rules (ie. not splatbooks, just PHB, DMG and MM's) through the Compendium and support for Character Building and Monster Building.Now, whilst the initial task might be significant, that output would never again need to be updated. Anyone wishing access to it would pay for a DDI subscription for that specifically and that alone, choosing not to take advantage of whatever other edition material is available and not engaging in the current edition's updated content.Sure, they would be paying for content they don't want or need, but that's their choice. What they'd be paying for would be the same convenience and power that 99% of subscribers to DDI pay for, that being the Compendium (number one by far), the Character Builder and Monster Builder. Those three alone are well worth the price, no matter what edition you use.What's more is that it exposes these people to all the NEW content as well. This would seriously help to break down barriers and walls of edition-haters as they would constantly be seeing what's on offer through Dungeon and Dragon articles. What's more, WotC could make an effort to make edition neutral articles in order to entice people to read those articles and thus be more exposed to new edition concepts.Apple has become one of the largest companies on the planet, in part due to what's known as the 'halo' effect. People buy an iPod and think, "Ooh, I like this... I wonder if an iMac is as cool..."</blockquote>

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