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How would you market D&D? A Hypothetical exercise
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<blockquote data-quote="Sigurd" data-source="post: 2137367" data-attributes="member: 19412"><p>An interesting exercise...</p><p></p><p>1) I have no idea of the expected return -- this goes a long way to helping plan a campaign.</p><p></p><p>2) D&D can quietly stress the good parts of being a pen and paper game. Literacy, imagination, community are all good things helped by traditional role playing games. There are enough gamers that have become doctors, lawyers etc that a few expert opinions published in the back of the books is long overdue. On this score, gamers will find the information and do all the marketing themselves if they were only given the ammunition.</p><p></p><p>I really like your idea of resurrecting the different versions. Without knowing the costs of maintaining the 3 parallel threads at least it sounds good.</p><p></p><p>'Basic D&D'</p><p></p><p>A rules lite version of the game is already very popular in Castles & Crusades, Harp etc... there is no reason they should be alone. 3E is way too complicated for a lot of casual players. A basic D&D with a scaled down but compatible rule set and a retro feel would work.</p><p></p><p></p><p>'Advanced D&D"</p><p></p><p>This would be their main line as it is developing. Open licensing, community stuff the whole shmere.</p><p></p><p></p><p>"Expert D&D"</p><p></p><p>Really the extension of AD&D except that all of it is closed content. WOTC should head hunt people with really good ideas and pay as much attention to authors as well as content. There is so much content now that much of it is a blur. Expert D&D could be as big or as little as it works out to be.</p><p></p><p>This would be the platform for all their computer initiatives, unless the other two are so much more popular.</p><p></p><p>S</p><p></p><p>At least thats what I think right now <img src="https://cdn.jsdelivr.net/joypixels/assets/8.0/png/unicode/64/1f642.png" class="smilie smilie--emoji" loading="lazy" width="64" height="64" alt=":)" title="Smile :)" data-smilie="1"data-shortname=":)" /></p></blockquote><p></p>
[QUOTE="Sigurd, post: 2137367, member: 19412"] An interesting exercise... 1) I have no idea of the expected return -- this goes a long way to helping plan a campaign. 2) D&D can quietly stress the good parts of being a pen and paper game. Literacy, imagination, community are all good things helped by traditional role playing games. There are enough gamers that have become doctors, lawyers etc that a few expert opinions published in the back of the books is long overdue. On this score, gamers will find the information and do all the marketing themselves if they were only given the ammunition. I really like your idea of resurrecting the different versions. Without knowing the costs of maintaining the 3 parallel threads at least it sounds good. 'Basic D&D' A rules lite version of the game is already very popular in Castles & Crusades, Harp etc... there is no reason they should be alone. 3E is way too complicated for a lot of casual players. A basic D&D with a scaled down but compatible rule set and a retro feel would work. 'Advanced D&D" This would be their main line as it is developing. Open licensing, community stuff the whole shmere. "Expert D&D" Really the extension of AD&D except that all of it is closed content. WOTC should head hunt people with really good ideas and pay as much attention to authors as well as content. There is so much content now that much of it is a blur. Expert D&D could be as big or as little as it works out to be. This would be the platform for all their computer initiatives, unless the other two are so much more popular. S At least thats what I think right now :) [/QUOTE]
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