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How would you market D&D? A Hypothetical exercise
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<blockquote data-quote="scourger" data-source="post: 2137768" data-attributes="member: 12328"><p>What an interesting thing to ponder, especially in light of the recently-revealed WotC/Hasbro marketing strategy. That strategy defines 3 levels of players: Trial, Regular & Lifestyle. The goal is to move consumers from Trial, through Regular and to Lifestyle as quickly as possible with the customer purchasing every D&D product as released. I think the goal is wrong. </p><p></p><p>The goal should be focused on Regular players--those who buy the core rules of a game and little else--through licensing of more titles. The key is to offer diffferent games under the D&D brand. First, the brand should have remained "D&D"--not d20--for Modern & Future. Here, WotC/Hasbro could steal a cue from GURPS. Why shouldn't D&D be a generic, universal roleplaying system? Sure, it's grounded in high-magic sword & sorcery, but I recall reading in the 2 most recent DMGs about ways to set the game in modern & futuristic genres. I imagine "D&D Modern", "D&D Future", etc. </p><p></p><p>I even think this should be applied to Star Wars, Cthulhu and other lincensed games. Why not? There's no reason, in my opinion, that another publisher should have the rights to "D&D Conan" or "D&D Lord of the Rings" (although that opportunity is stale now that the movies are all released). I don't begrudge them their games, but they could easily be made into D&D derivatives. Even titles like Star Trek or Buffy the Vampire Slayer are possibilities. In short, anything fromt he popular culture could & should be an RPG under the D&D banner.</p><p></p><p>I would keep and foster the d20 logo and license, though. It's really a brilliant strategy to push sales of the core books. If an independent publisher wants to make Chronicles of Riddick d20 adventures for the D&D Chronicles of Riddick d20 game, then that's great. It drives sales of the D&D Chronicles of Riddick d20 core book(s). The core D&D books should bear the d20 logo so that they are visually keyed to everything in the market that supports them. Maybe a special "d20 Core" logo is needed. </p><p></p><p>Anywya, this could all be way off base. I sure would like to have D&D versions of the afore-mentioned games, though; and I think there would be a market for them.</p></blockquote><p></p>
[QUOTE="scourger, post: 2137768, member: 12328"] What an interesting thing to ponder, especially in light of the recently-revealed WotC/Hasbro marketing strategy. That strategy defines 3 levels of players: Trial, Regular & Lifestyle. The goal is to move consumers from Trial, through Regular and to Lifestyle as quickly as possible with the customer purchasing every D&D product as released. I think the goal is wrong. The goal should be focused on Regular players--those who buy the core rules of a game and little else--through licensing of more titles. The key is to offer diffferent games under the D&D brand. First, the brand should have remained "D&D"--not d20--for Modern & Future. Here, WotC/Hasbro could steal a cue from GURPS. Why shouldn't D&D be a generic, universal roleplaying system? Sure, it's grounded in high-magic sword & sorcery, but I recall reading in the 2 most recent DMGs about ways to set the game in modern & futuristic genres. I imagine "D&D Modern", "D&D Future", etc. I even think this should be applied to Star Wars, Cthulhu and other lincensed games. Why not? There's no reason, in my opinion, that another publisher should have the rights to "D&D Conan" or "D&D Lord of the Rings" (although that opportunity is stale now that the movies are all released). I don't begrudge them their games, but they could easily be made into D&D derivatives. Even titles like Star Trek or Buffy the Vampire Slayer are possibilities. In short, anything fromt he popular culture could & should be an RPG under the D&D banner. I would keep and foster the d20 logo and license, though. It's really a brilliant strategy to push sales of the core books. If an independent publisher wants to make Chronicles of Riddick d20 adventures for the D&D Chronicles of Riddick d20 game, then that's great. It drives sales of the D&D Chronicles of Riddick d20 core book(s). The core D&D books should bear the d20 logo so that they are visually keyed to everything in the market that supports them. Maybe a special "d20 Core" logo is needed. Anywya, this could all be way off base. I sure would like to have D&D versions of the afore-mentioned games, though; and I think there would be a market for them. [/QUOTE]
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