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Message: <blockquote data-quote="ashockney" data-source="post: 2142484" data-attributes="member: 1363">Great thread.It seems like what you're saying is you would prefer the high-risk, high-return approach.I don't entirely agree with your assessment that those in "neighboring" gaming cultures have made a purhcasing decision, and are not a viable market.  I think there is enormous opportunity, for all the reasons that have been cited above.  The last step for many of these gamers may simply be to say that this TYPE of game is also fun to play.  It's much harder to understand, on the surface at least.  I think that for many of these CRPG'ers, fiction readers, CCG'ers, Comic Book readers, and Miniatures/Wargamers, are more of a medium risk with medium return.  These are all fish.  Big ones.To really GROW the market though, I completely agree, taking full advantage of opportunities like Harry Potter or LOTR would to target a mass-market appeal would be a terrific approach.  Two key elements it seems are a powerful base to mobilize for such events (delegates), and an effective marketing strategy to capture the attention and eventually share of wallet for those you're addressing.  To the point of engineering v. marketing, we're not going to reverse engineer D&D, so instead, I think you get really detailed with your marketing approach.  Take core D&D, the basic D&D boxed set, and the D&D miniatures games and get out and do surveying and focus groups to determine how to capture the attention and grow the understanding of the casual fan.Ultimately, to fully capitalize on the high-risk, high-return element, think branding.  It's what really worked in D&D during the 80's.  Whatever you tap into to get the word out, and there are already a host of opportunies that have been addressed, it should all tie into key experiences that are appealing to these groups, across all genres.  Finally, the preference towards the low risk fanbase demonstrated here is probably closer to home for our community.  Not many casual fans here, we're all pretty hard core.</blockquote>

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