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<blockquote data-quote="LightPhoenix" data-source="post: 5361289" data-attributes="member: 115">Advertising is a funny thing.&nbsp; Right now, nothing anyone does to watch the show after three days really matters.&nbsp; Advertising rates are based off a metric called C+3; basically, the number of people who watched commercials within three days of air.&nbsp; If you look at a comparison of Live+SD (live and same day viewing of shows) versus C+3, the thing that stands out is that the C+3 numbers are lower.&nbsp; What does this suggest?&nbsp; That people aren't watching commercials when they watch it after the fact.What does this have to do with online viewing?&nbsp; Networks have taken to announcing Live+7 numbers in press releases, but the metric really doesn't matter.&nbsp; There's no point in them delaying a show 30 days, or even 8, because the only thing that really matters is that C+3 rating.So I agree; I don't think networks have put enough thought or stock into the online viewing.&nbsp; It took Hulu being wildly successful for them to even notice, and now they're all (IMO, stupidly) pulling back from it.&nbsp; There's definitely changes coming in the television landscape, but like all big things are slow to actually change.</blockquote>

[QUOTE="LightPhoenix, post: 5361289, member: 115"] Advertising is a funny thing. Right now, nothing anyone does to watch the show after three days really matters. Advertising rates are based off a metric called C+3; basically, the number of people who watched commercials within three days of air. If you look at a comparison of Live+SD (live and same day viewing of shows) versus C+3, the thing that stands out is that the C+3 numbers are lower. What does this suggest? That people aren't watching commercials when they watch it after the fact. What does this have to do with online viewing? Networks have taken to announcing Live+7 numbers in press releases, but the metric really doesn't matter. There's no point in them delaying a show 30 days, or even 8, because the only thing that really matters is that C+3 rating. So I agree; I don't think networks have put enough thought or stock into the online viewing. It took Hulu being wildly successful for them to even notice, and now they're all (IMO, stupidly) pulling back from it. There's definitely changes coming in the television landscape, but like all big things are slow to actually change. [/QUOTE]

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