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Message: <blockquote data-quote="Ruin Explorer" data-source="post: 9727151" data-attributes="member: 18">Yeah with, no insult to you, is the most awful and weird era, because it's when, for entirely corporate profit-seeking reasons, they sucked almost all the humour and charm out of the setting, and started bizarrely trying to spin the Imperium of Man as "just doing what they had to", even though any closer analysis of the text showed they were mostly still demented theofascists who were their own main problem. But a lot of people, especially Americans of a certain age (mostly younger than us, but not all) got their start in that era, because it's also when (for the same corporate profit-seeking reasons) GW started marketing a lot more and lot more effectively in the US. I believe (but do not have harder proof) that these strategies were seen as being aligned, though that proved mistaken in the longer-term.RT and particularly 2E clearly had the more enduring vision, because by 7E things were slowly starting to swing back around ("nature is healing"), and by late 8E/early 9E were basically full-on back in basically the same territory as 2E, right down to armies last seen in 2E having returned (Genestealer Cults and Squats/Votann being the biggest examples). The Imperium also gets a more interesting portrayal, with some actual "points of light" with saner people and the Custodes and some of the Marines trying to genuinely make things better, but the bulk of the Imperium is still theofascist hell (in direct disobeyance of the Emperor's orders!) and the books don't try and spin it like they did (imho) in 3/4/5E.</blockquote>

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