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Message: <blockquote data-quote="Desdichado" data-source="post: 5696986" data-attributes="member: 2205">Pshaw.  There's no rudeness involved just because I used the word demand, or just because I don't think his story holds up under a cursory glance.  There's a far cry from being rude to being unsupportive of an idea that is missing enough key elements of reality to be unfeasible.As to the beginning of your post, you missed the one that WotC have itself claimed; (although not quite in so many words) scope, fixed cost, and opportunity cost.WotC have said--via Ryan Dancey--that because of their size and overheads, they cannot survive on the slim margins that modules and other marginal sourcebooks provide.  Not only that, especially under Hasbro leadership, even if such an enterprise were profitable (barely) or could be made so, there is an opportunity cost in spending those resources developing those marginable products.  Namely, that they can't deploy those same resources to produce something that's more profitable.What the OP seems to be missing--almost deliberately now, given the many times it's been pointed out, it seems--is that losing market share is not the same as losing profit.  Making decisions that bring back the "lost" 3.5 players at the expense of a business plan that is more profitable, simply doesn't make any sense.  They're not worth it as customers.  The resources to "regain" them aren't worth the revenue they would bring in.Probably.  Of course, I don't have access to the WotC accounting data that would prove this supposition.  However, it's true in most industries, including those in which I work and others in which I have worked, and I believe it to be true in this case too.It's a nice dream--make the "one" evergreen version of D&D that everyone will play.  No doubt, WotC would themselves also love to find such an edition.  At the end of the day, however, it is just a dream.  It doesn't make any business sense to bring back 3.5 and sell it in conjunction with 4e, developing new products like Complete Fey for it, and the dream also ignores customer taste, presuming that everyone will in fact fall in line under one edition.  All my experience suggests that that has never happened and never will.</blockquote>

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