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<blockquote data-quote="Stormonu" data-source="post: 9647118" data-attributes="member: 52734">I have a quibble with this; part of the issue was 2E was allowed to run too long (MtG was kicking its ass as well as other behind-the-scene company issues).&nbsp; It's like calling the Atari 2600 &quot;unsuccessful&quot; because of the Game Market crash, when the console itself was successful for quite a while.The big problem is, that after a certain amount of time, people get bored or frustrated with a system and its warts; if you do not refresh it, it mostly becomes abandoned.&nbsp; The trick is to move to that next iteration when you start to see a shift in your customer base - before the shift becomes too big.&nbsp; You want to hit the &quot;sweet spot&quot; to carry as much of your customer base forward as you can, as well as draw in the next batch.&nbsp; Personally, I don't think the customer base had hit that spot, but the designers certainly were ready to switch (that was apparent by the time of Tasha's).This rapid rollover is what (infuriatingly) drives GW and its games, in an effort to &quot;keep it fresh&quot;.&nbsp; Some time ago, I think they stated that their customer base had a ~18 month average life cycle and their edition rollover seems to be set up to take advantage of that.</blockquote>

[QUOTE="Stormonu, post: 9647118, member: 52734"] I have a quibble with this; part of the issue was 2E was allowed to run too long (MtG was kicking its ass as well as other behind-the-scene company issues). It's like calling the Atari 2600 "unsuccessful" because of the Game Market crash, when the console itself was successful for quite a while. The big problem is, that after a certain amount of time, people get bored or frustrated with a system and its warts; if you do not refresh it, it mostly becomes abandoned. The trick is to move to that next iteration when you start to see a shift in your customer base - before the shift becomes too big. You want to hit the "sweet spot" to carry as much of your customer base forward as you can, as well as draw in the next batch. Personally, I don't think the [I]customer[/I] base had hit that spot, but the [I]designers[/I] certainly were ready to switch (that was apparent by the time of Tasha's). This rapid rollover is what (infuriatingly) drives GW and its games, in an effort to "keep it fresh". Some time ago, I think they stated that their customer base had a ~18 month average life cycle and their edition rollover seems to be set up to take advantage of that. [/QUOTE]

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