Reply to thread

Message: <blockquote data-quote="delericho" data-source="post: 6358533" data-attributes="member: 22424">I don't think that's quite right.Marvel have very clearly been following a long-term strategy. Phase 1 was indeed to build on existing name recognition - Iron Man had it by virtue of RDJ's casting, Captain America and Hulk both had it from the characters. (Granted, Thor didn't have it to the same extent.)That was enough to get them initial interest; what got people coming back was that the quality of those films was very high.Then, after the monster success of The Avengers, they followed it up with very strong sequels for Thor and Captain America.By which point, the Marvel name itself had name-recognition. Which they then leveraged for "Guardians of the Galaxy" - which was still a risk, as those characters don't have the name recognition. But it was enough to get people there; and again the good reviews has done wonders for them.(Incidentally, a parallel can also be seen with the D&D video games - the name was licensed out to Bioware who used that name to draw attention to their game; they also made sure the games were excellent so that they could market their next game as "From the people who brought you..." And of course there's no particular reason Hasbro shouldn't do the same with D&D movies, provided they do get the rights back from Sweetpea. But it does mean following a Marvel-esque strategy, rather than producing the next "Battleship".)</blockquote>