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<blockquote data-quote="prosfilaes" data-source="post: 5845194" data-attributes="member: 40166">Ever heard of Rembrandt Toothpaste? They pioneered tooth-brightening toothpaste...then they lost most of their customers to Crest and Colgate. Big brands can do that, let someone else pioneer the feature and then use their brand to take the market.If you're in the buggy whip market and automobiles are coming in and it's not supporting the sales you need to continue, you don't change; you sell. Macintosh switched CPUs, twice. And unlike CPUs, where you're offering something that's inherently superior and vicious network externalities can get people upgrading once you get a toe in the market, many people may find the old game better and see no reason to upgrade.But will they? That similarity is important to them.Sometimes the audience for a product shrinks. Using modern techniques for making your buggy whips isn't suddenly going to increase your market; in fact, you're likely to lose much of the market you had. I don't see any reason why the change from 3E to 4E increased the core audience, or why they thought it would be successful in doing so. And if you don't realistically plan to get new audience, then you can't afford to throw away your old.</blockquote>

[QUOTE="prosfilaes, post: 5845194, member: 40166"] Ever heard of Rembrandt Toothpaste? They pioneered tooth-brightening toothpaste...then they lost most of their customers to Crest and Colgate. Big brands can do that, let someone else pioneer the feature and then use their brand to take the market. If you're in the buggy whip market and automobiles are coming in and it's not supporting the sales you need to continue, you don't change; you sell. Macintosh switched CPUs, twice. And unlike CPUs, where you're offering something that's inherently superior and vicious network externalities can get people upgrading once you get a toe in the market, many people may find the old game better and see no reason to upgrade. But will they? That similarity is important to them. Sometimes the audience for a product shrinks. Using modern techniques for making your buggy whips isn't suddenly going to increase your market; in fact, you're likely to lose much of the market you had. I don't see any reason why the change from 3E to 4E increased the core audience, or why they thought it would be successful in doing so. And if you don't realistically plan to get new audience, then you can't afford to throw away your old. [/QUOTE]

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