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I Wore Every Hat in My Second Crowdfunding Campaign – Here’s What I Learned
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<blockquote data-quote="Upper_Krust" data-source="post: 9702591" data-attributes="member: 326"><p>Thanks for the heads up Distracted DM and hey there Melina.Vortex. I am approx. 30 days out from my first Kickstarter: <a href="https://www.kickstarter.com/projects/godrules5e/god-rules-players-guide-for-5e" target="_blank">God Rules: Player's Guide</a>. All a bit daunting, but like you I believe I have a good book.</p><p></p><p>1. I have basically done everything myself. I'm not expecting to make a profit from the Kickstarter itself (due to art costs), but hopefully the post-Kickstarter sales on DrivethruRPG will eventually get the book to turn a profit and I'll learn my budgeting lesson for future books.</p><p></p><p>2. What percentage of Backers did you get after the first 3 days? +10%, +20%?</p><p></p><p>3. I have totally botched my social media side of things (another lesson learnt). </p><p></p><p>However, I did learn how to do my own Meta Ads (which are very tricky and took a good 3-4 days of study to get right, some very good YouTube videos on the matter by Ben Heath) and they have probably gained me 75% of my sign-ups on the Pre-Launch page.</p><p></p><p>Though I have now run into Ad fatigue after 3 weeks of running the same Advert. But I was getting really good sign-up numbers for the amount of money spent after my initial 8 days of A/B testing (where I was spending £10/day) to find out which Ads worked best, then I dropped to £6/day for 4 weeks and was getting the good results up until the 4th week. So when I do it again, I'll have 3 different Ads planned and start 9 weeks out and switch every 3 weeks.</p><p></p><p>I would say give a wide swerve to any "Email Blasts". Complete waste of time (unless they are previous Customers/Backers).</p><p></p><p>4. I don't live in the USA so the whole Convention thing does not apply to me.</p><p></p><p>5. I think Epic D&D is such a niche I don't even know if anyone would be interested in any collaboration. So I honestly wouldn't know where to start. I did have a YouTuber (Master of Mazes) reach out to do a preview which I was happy to do. But he is just starting out and only had around 20 followers.</p><p></p><p>6. Again Epic D&D is such a niche its tricky to find that audience. Though there is the fairly new Reddit forum which is slowly gaining traction.</p><p></p><p>7. Yes there are always going to be a handful of trolls and haters. What no one told me was how many scammers will approach you when you sign up as a company on Facebook. I mean the numbers have died down now, but had at least 20 scammers and/or crank messages from people pretending to be Meta employees telling me my Facebook page is about to be shut down. </p><p></p><p>If I had to give very small Publishers like myself any advice it would be to use DrivethruRPG for Fulfillment. Drivethru take no money from your Kickstarter at all. You don't have the hassle of Pledge Manager and all the Shipping-related side of things. You don't have the hassle of the Printing side of things - frankly I don't see how that can be profitable unless you know you are selling at least 500 physical books which is harder than it looks.</p><p></p><p>Right now the main problem is balancing the time spent finishing the book with time spent doing any social media posting/getting new Ads ready/previews and all that stuff. </p><p></p><p>But we will see how this first Kickstarter goes and then strive to do better next time.</p><p></p><p>Best of luck to all the Creators out there (big and small).</p></blockquote><p></p>
[QUOTE="Upper_Krust, post: 9702591, member: 326"] Thanks for the heads up Distracted DM and hey there Melina.Vortex. I am approx. 30 days out from my first Kickstarter: [URL='https://www.kickstarter.com/projects/godrules5e/god-rules-players-guide-for-5e']God Rules: Player's Guide[/URL]. All a bit daunting, but like you I believe I have a good book. 1. I have basically done everything myself. I'm not expecting to make a profit from the Kickstarter itself (due to art costs), but hopefully the post-Kickstarter sales on DrivethruRPG will eventually get the book to turn a profit and I'll learn my budgeting lesson for future books. 2. What percentage of Backers did you get after the first 3 days? +10%, +20%? 3. I have totally botched my social media side of things (another lesson learnt). However, I did learn how to do my own Meta Ads (which are very tricky and took a good 3-4 days of study to get right, some very good YouTube videos on the matter by Ben Heath) and they have probably gained me 75% of my sign-ups on the Pre-Launch page. Though I have now run into Ad fatigue after 3 weeks of running the same Advert. But I was getting really good sign-up numbers for the amount of money spent after my initial 8 days of A/B testing (where I was spending £10/day) to find out which Ads worked best, then I dropped to £6/day for 4 weeks and was getting the good results up until the 4th week. So when I do it again, I'll have 3 different Ads planned and start 9 weeks out and switch every 3 weeks. I would say give a wide swerve to any "Email Blasts". Complete waste of time (unless they are previous Customers/Backers). 4. I don't live in the USA so the whole Convention thing does not apply to me. 5. I think Epic D&D is such a niche I don't even know if anyone would be interested in any collaboration. So I honestly wouldn't know where to start. I did have a YouTuber (Master of Mazes) reach out to do a preview which I was happy to do. But he is just starting out and only had around 20 followers. 6. Again Epic D&D is such a niche its tricky to find that audience. Though there is the fairly new Reddit forum which is slowly gaining traction. 7. Yes there are always going to be a handful of trolls and haters. What no one told me was how many scammers will approach you when you sign up as a company on Facebook. I mean the numbers have died down now, but had at least 20 scammers and/or crank messages from people pretending to be Meta employees telling me my Facebook page is about to be shut down. If I had to give very small Publishers like myself any advice it would be to use DrivethruRPG for Fulfillment. Drivethru take no money from your Kickstarter at all. You don't have the hassle of Pledge Manager and all the Shipping-related side of things. You don't have the hassle of the Printing side of things - frankly I don't see how that can be profitable unless you know you are selling at least 500 physical books which is harder than it looks. Right now the main problem is balancing the time spent finishing the book with time spent doing any social media posting/getting new Ads ready/previews and all that stuff. But we will see how this first Kickstarter goes and then strive to do better next time. Best of luck to all the Creators out there (big and small). [/QUOTE]
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