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<blockquote data-quote="embee" data-source="post: 8137012" data-attributes="member: 7026827">Disney has no desire of owning its own toy company. Hasbro makes plenty of toys under a license from Disney, showing that if Disney wanted to be in the toy-making business, it would be, as opposed to being in the brand-licensing business. Disney makes things it wants to make (media and theme parks) and licenses the rest. Such as the Disney Princess line of dolls licensed TO Hasbro FROM Disney. Mattel had a free license to make Disney Princess dolls for decades. Disney then switched the license to Hasbro in 2015, which now shares the revenue with Disney to pay for the license. Hasbro has been able to capitalize on WotC. As I stated, in 2019, Hasbro revenue was down 10% and would have been even lower if not for WotC, which has been performing very well. Further, the player base and brand favorability have grown over the years.Hasbro does just fine with managing their IP. The Lauren Faust MLP:FiM has been a staple for a generation now. Except for Battleship, all of its movies have turned profits, with the Transformers movies being the most profitable. Consider what Hasbro does through its subsidiaries - shepherds franchise IPs through successive generations. Monopoly, Clue, and other board games, along with MtG, Power Rangers, D&amp;D, Transformers, and My Little Pony. Each of these are multigenerational brands that Hasbro has kept alive.</blockquote>

[QUOTE="embee, post: 8137012, member: 7026827"] Disney has no desire of owning its own toy company. Hasbro makes plenty of toys under a license from Disney, showing that if Disney wanted to be in the toy-making business, it would be, as opposed to being in the brand-licensing business. Disney makes things it wants to make (media and theme parks) and licenses the rest. Such as the Disney Princess line of dolls licensed TO Hasbro FROM Disney. Mattel had a free license to make Disney Princess dolls for decades. Disney then switched the license to Hasbro in 2015, which now shares the revenue with Disney to pay for the license. Hasbro has been able to capitalize on WotC. As I stated, in 2019, Hasbro revenue was down 10% and would have been even lower if not for WotC, which has been performing very well. Further, the player base and brand favorability have grown over the years. Hasbro does just fine with managing their IP. The Lauren Faust MLP:FiM has been a staple for a generation now. Except for Battleship, all of its movies have turned profits, with the Transformers movies being the most profitable. Consider what Hasbro does through its subsidiaries - shepherds franchise IPs through successive generations. Monopoly, Clue, and other board games, along with MtG, Power Rangers, D&D, Transformers, and My Little Pony. Each of these are multigenerational brands that Hasbro has kept alive. [/QUOTE]

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