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<blockquote data-quote="Jimmy Dick" data-source="post: 8066194" data-attributes="member: 6994416">Paizo didn't give away anything. They made over a million dollars in sales. Consider the only physical property involved in that bundle was the CRB, and while that was a great price, it wasn't the main seller. Everything else sold was digital. The only costs involved were the actual development and design of the product, not its printing cost, or transportation to the store. They sold 47, 954 units for a total of $1,124,470.53 which averages $23.45 per unit. I do not know how much went to the three charities involved, the Carl Brandon Society, the NAACP Legal Defense and Educational Fund, and the National Urban League, so I cannot say how that affects the final outcome. What they are doing is priming the pump for the second season of Pathfinder Second Edition. For all I know, they mat their production costs of all of those products via they physical print version. Any pdf sales would be profit on top of that. This is where the pdf versions of products really boost product sales and company profitability. Eventually everything appears online in pdf form sooner or later. I don't know if Paizo took advantage of the time window to boost sales and profitability. I do not have a line into their marketing department. Then again, maybe they just wanted to raise money for three really good charities. Last year they ran a Humble Bundle for Pathfinder First Edition. I do not recall what the final amounts were, but I know quite a few people who bought pdfs of everything they offered which was pretty much 90% of the rulebooks. I can tell you this though. A million dollars worth of pdf products is a lot more profitable than a million dollars worth of print products for practically all companies.</blockquote>

[QUOTE="Jimmy Dick, post: 8066194, member: 6994416"] Paizo didn't give away anything. They made over a million dollars in sales. Consider the only physical property involved in that bundle was the CRB, and while that was a great price, it wasn't the main seller. Everything else sold was digital. The only costs involved were the actual development and design of the product, not its printing cost, or transportation to the store. They sold 47, 954 units for a total of $1,124,470.53 which averages $23.45 per unit. I do not know how much went to the three charities involved, the Carl Brandon Society, the NAACP Legal Defense and Educational Fund, and the National Urban League, so I cannot say how that affects the final outcome. What they are doing is priming the pump for the second season of Pathfinder Second Edition. For all I know, they mat their production costs of all of those products via they physical print version. Any pdf sales would be profit on top of that. This is where the pdf versions of products really boost product sales and company profitability. Eventually everything appears online in pdf form sooner or later. I don't know if Paizo took advantage of the time window to boost sales and profitability. I do not have a line into their marketing department. Then again, maybe they just wanted to raise money for three really good charities. Last year they ran a Humble Bundle for Pathfinder First Edition. I do not recall what the final amounts were, but I know quite a few people who bought pdfs of everything they offered which was pretty much 90% of the rulebooks. I can tell you this though. A million dollars worth of pdf products is a lot more profitable than a million dollars worth of print products for practically all companies. [/QUOTE]

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