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<blockquote data-quote="Mistwell" data-source="post: 8066263" data-attributes="member: 2525">The price of the core book alone is more than $30 normally. So yeah, the rest is all being thrown in free. And by doing that, they loose any chance people will buy that same product in the future - given they already have it for free. Plus they gave away more of their small amount of profit to charity with this one. I do not think they &quot;made&quot; much money at all in this deal. You know, given the cost of that big print book and all the rest is fairly high, and is NOT &quot;printing costs&quot; but is in fact the price of all their overhead for the business. As someone who has run a manufacturing business exclusively for 15 years now in addition to advising other businesses, I know well that the primary cost of all products is the overhead, and not the raw manufacturing cost. Raw manufacturing costs are a fraction of the total cost. Usually I can multiple the raw cost by 4 to get to break-even. Could be. But usually it's a bad sign to sell your entire product line for drastically less than it's MSRP this early in the product line. It usually means their going for quick cash at the expense of long term profit when a company does something like that. But, it doesn't HAVE to mean that. It could be what you're saying, it's just that all the other signs about PF2 that I've mentioned don't point to this being what you're saying. Again, it includes the full size hardback core rulebook. The physical copy. And, it includes all the overhead from the company for all those products. It's funny that you mention their marketing department and then discount the cost of the marketing department to zero in your assessment of it being all &quot;profit&quot;. My guess is almost none of this was profit. They may have even lost money in the long term with this.</blockquote>

[QUOTE="Mistwell, post: 8066263, member: 2525"] The price of the core book alone is more than $30 normally. So yeah, the rest is all being thrown in free. And by doing that, they loose any chance people will buy that same product in the future - given they already have it for free. Plus they gave away more of their small amount of profit to charity with this one. I do not think they "made" much money at all in this deal. You know, given the cost of that big print book and all the rest is fairly high, and is NOT "printing costs" but is in fact the price of all their overhead for the business. As someone who has run a manufacturing business exclusively for 15 years now in addition to advising other businesses, I know well that the primary cost of all products is the overhead, and not the raw manufacturing cost. Raw manufacturing costs are a fraction of the total cost. Usually I can multiple the raw cost by 4 to get to break-even. Could be. But usually it's a bad sign to sell your entire product line for drastically less than it's MSRP this early in the product line. It usually means their going for quick cash at the expense of long term profit when a company does something like that. But, it doesn't HAVE to mean that. It could be what you're saying, it's just that all the other signs about PF2 that I've mentioned don't point to this being what you're saying. Again, it includes the full size hardback core rulebook. The physical copy. And, it includes all the overhead from the company for all those products. It's funny that you mention their marketing department and then discount the cost of the marketing department to zero in your assessment of it being all "profit". My guess is almost none of this was profit. They may have even lost money in the long term with this. [/QUOTE]

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