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<blockquote data-quote="Henry" data-source="post: 5136569" data-attributes="member: 158">Having been on the inside for a while, I can tell you it wasn't so much an inability to balance books, as a maddening tendency for people to let subscriptions lapse when they were due to be re-upped. For some reason, it's human nature to take that &quot;big&quot; $36.00 dollar charge off before it's due and you can't afford it, versus leaving that measly $3 charge on your credit card month after month. People will bleed money more readily than they will lose the same amount in one &quot;hit&quot;. It's not Russ' fault, it's the psychology of the average consumer. Besides, If I really want to keep a lump sum each year instead of a subscription, I could easily just buy a pre-paid credit card from my local department store, Target, or Wal-mart, and charge it to that. Not a big deal.But I am looking forward to seeing what transpires - I'm just glad to hear that the subscription model was such a great success!</blockquote>

[QUOTE="Henry, post: 5136569, member: 158"] Having been on the inside for a while, I can tell you it wasn't so much an inability to balance books, as a maddening tendency for people to let subscriptions lapse when they were due to be re-upped. For some reason, it's human nature to take that "big" $36.00 dollar charge off before it's due and you can't afford it, versus leaving that measly $3 charge on your credit card month after month. People will bleed money more readily than they will lose the same amount in one "hit". It's not Russ' fault, it's the psychology of the average consumer. Besides, If I really want to keep a lump sum each year instead of a subscription, I could easily just buy a pre-paid credit card from my local department store, Target, or Wal-mart, and charge it to that. Not a big deal. But I am looking forward to seeing what transpires - I'm just glad to hear that the subscription model was such a great success! [/QUOTE]

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