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<blockquote data-quote="sjmiller" data-source="post: 5137685" data-attributes="member: 17262"><p>Morrus, I am looking through all of this, and it sounds like a subscription could be quite interesting. However, I also see something that strikes me as potentially harmful to your bottom line. It's a little thing I learned over the many years I have been involved with promoting a business. That thing is: Never take away, always add to.</p><p></p><p>What that means, in this case, is that taking away whatever it is that viewers currently gets is not a wise move. People will ask, "Why was it free before, but now they charge for it? What made it more valuable?" I know this will happen, because it was one of the first things that came to mind for me. Instead, entice them with the idea that they can get what they get now for free, but if they subscribe they get all this <strong>bonus</strong> stuff.</p><p></p><p>It is the classic "But wait, there's more!" ploy. Ron Popeil has been using this ploy for years here in the States and is a huge success. Not only that, but people will focus on what they are <strong><em>not</em></strong> getting instead of what they could get by subscribing.</p><p></p><p>Now for some personal reasons for saying this. I know that personally I cannot afford a subscription right now. That $3.00 is going to keeping a roof over my head and feeding my family. If I were to lose the features I currently have here, it would be one reason to reduce (but not stop) my participation here. Not only that, but if signatures are part of the subscription plan I guess I would resort to using a browser macro and adding a sig to the bottom of all my posts. I like people to know who I am, and to know that I am part of the wider gaming community. Sure, I am a poor part of it, but I am a part just the same.</p></blockquote><p></p>
[QUOTE="sjmiller, post: 5137685, member: 17262"] Morrus, I am looking through all of this, and it sounds like a subscription could be quite interesting. However, I also see something that strikes me as potentially harmful to your bottom line. It's a little thing I learned over the many years I have been involved with promoting a business. That thing is: Never take away, always add to. What that means, in this case, is that taking away whatever it is that viewers currently gets is not a wise move. People will ask, "Why was it free before, but now they charge for it? What made it more valuable?" I know this will happen, because it was one of the first things that came to mind for me. Instead, entice them with the idea that they can get what they get now for free, but if they subscribe they get all this [B]bonus[/B] stuff. It is the classic "But wait, there's more!" ploy. Ron Popeil has been using this ploy for years here in the States and is a huge success. Not only that, but people will focus on what they are [B][I]not[/I][/B] getting instead of what they could get by subscribing. Now for some personal reasons for saying this. I know that personally I cannot afford a subscription right now. That $3.00 is going to keeping a roof over my head and feeding my family. If I were to lose the features I currently have here, it would be one reason to reduce (but not stop) my participation here. Not only that, but if signatures are part of the subscription plan I guess I would resort to using a browser macro and adding a sig to the bottom of all my posts. I like people to know who I am, and to know that I am part of the wider gaming community. Sure, I am a poor part of it, but I am a part just the same. [/QUOTE]
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