NOW LIVE! Today's the day you meet your new best friend. You don’t have to leave Wolfy behind... In 'Pets & Sidekicks' your companions level up with you!

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Message: <blockquote data-quote="Dire Bare" data-source="post: 5150056" data-attributes="member: 18182">The issue is, as I see it, not one of accounting.  I think Morrus is a smart enough guy he could use QuickBooks or some sort of accounting/bookkeeping software to help with all that hard math.The point of monthly subscriptions is psychological.  Ask Paizo how added monthly subscription options to nearly all of their various product lines has helped the bottom line.  Ask WotC how the subscriptions for D&D Insider has been incredibly profitable.  Ask any MMO (except those free-to-play ones experimenting with microtransactions).Sure, WotC will let you pay ahead for 6-months to a full year for a slight discount, but they are a company of a sufficient size they can afford to do this to capture additional subscribers.  The main model is the monthly subscription for online services.  6-month and 12-month options are perks that can draw in the more recalcitrant who need to save that 5-10% before jumping on the bandwagon.If you have a small $3 or $6 fee coming out of your bank account automatically every month, it's easy to budget for it and to forget about it . . . even during periods where you might find your use of EN World slacking off due to other interests competing for your time and attention.  If you instead gave Morrus $36 or $72 only once a year, it'd be a pretty easy thing to cancel for whatever reason . . . if you could even afford that big chunk of cash in the first place.Edit:  Just to be clear, I'm not with Tom Bitoni that this is an unethical practice.  I find the idea that a automatically renewing monthly subscription is somehow unethical to be laughable.I paid one-year in advance for D&D Insider to save a few bucks, but when it came time to renew my finances were tight and so I let my subscription lapse.  I subscribe to World of Warcraft on a month-to-month basis because I can rarely afford to pay the big chunks necessarly for the 6-month or 12-month deals, and my subscription rarely lapses even when I don't play a lot of WoW in a given month . . . because I've budgeted that $16 and don't even give it much thought.</blockquote>

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