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Message: <blockquote data-quote="WizarDru" data-source="post: 1699185" data-attributes="member: 151">You mean, like <a href="http://www.wizards.com/default.asp?x=products/dndacc/966470000" target="_blank">THIS?</a>    Because modules, as I understand it, are not money-makers. Mega-modules make a better return, but 32-page modules simply don't sell that well. Add on to that the fact that there are plenty of modules already available. RPG games are a small margin market, at best.  Read <a href="http://%0A%0Ahttp://www.enworld.org/forums/showthread.php?t=82669&highlight=20%2C000" target="_blank">this thread</a> for more details, for example.  BadAxe games took about a year to sell the initial 2000 copies of Heroes of High Favor<img src="https://cdn.jsdelivr.net/joypixels/assets/8.0/png/unicode/64/1f600.png" class="smilie smilie--emoji" loading="lazy" width="64" height="64" alt=":D" title="Big grin    :D"  data-smilie="8"data-shortname=":D" />warves. Most new modules, according to Monte Cook and Jim Butler, probably sell between 300-500 copies, unless it's from a well-known publisher. Notice that WotC is only releasing two modules this year and only to support Eberron.     I think a better choice would be to court appropriate shops to get them to become venues for such, not try and get every standard bookstore to carry every product. There's too much for them to deal with, frankly. D&D and a few of the bigger releases would work, but there just isn't enough shelf space outside of a FLGS or comic shop. The retail channel is a mess, no question, but I'm not sure, in this economy, how to fix it.   Personally, I think WotC's doing a damn fine job in trying to woo new players. We've got a brand new addition, a new campaign setting on the ground floor, an MMORPG coming based on that setting, and lots of publicity for the 30th anniversary of D&D. Lately, I've noticed every video game magazine I get has had a D&D advertisement in it, clearly meant to appeal to videogamers ("We invented GOD MODE.").    WotC has started up <a href="http://www.wizards.com/default.asp?x=books/main/mirrorstoneintro" target="_blank">their young readers line of books</a>, to attract young gamers from that vector, as well. That's more than anyone's done in quite a while to try and attract young gamers, frankly. And even if the second D&D movie is bad, it still gets the name out there, just like the D&D computer and video games.     That sounds good in theory, but I have no idea how they could put it into actionable practice.  I just don't think that there's that much money lying about in anybody's pockets, except maybe Hasbro.</blockquote>

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