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<blockquote data-quote="buzz" data-source="post: 1710949" data-attributes="member: 6777"><p>Some people on a message board griped about a product and that's supposed to dictate WotC marketing strategy? It's evidence that everyone who buys the PlHB hates Planescape?</p><p></p><p></p><p>I'd love to see the original quote in context.</p><p></p><p></p><p>I'm still not seeing how WotC is alienating anybody by consistently producing high-quality books and even going out of their way to offer some support or license older settings that aren't profitable. Is everybody forgetting the TSR 2e years when the AD&D shelves were flooded with total crap? Jeebus.</p><p></p><p></p><p>So, the fact that you have issues with WotC's handling of FR means you're never going to introduce people to the hobby in general, ever.</p><p></p><p></p><p>Great. Have you made use of all the 2e PS material already? Are you finding it unusuable with 3e? Are you dissatisfied with the planar material for 3e? Are you not interested in <em>Beyond Countless Doorways</em>?</p><p></p><p></p><p>No, I'm pointing out that the deal you're trying to broker is basically: "In exchange for Cartoon Network spending millions to develop a TV show and a toy line, WotC will produce a d20 sourcebook for it <em>without paying CN any license fee</em> that will probably do virtually nothing for the network whasoever." There's nothing in this deal for CN. And, yes, Power Puff Girl d20 Sourcebooks are signficantly less brand-useful than stickers. RPG licenses generally don't make the licensor any money or add brand recognition. Licenses are only attractive to <em>the licensees</em>; thet's why they PAY MONEY for the license, i.e., "We could sell a lot more RPGs if they had a big Star Wars logo on them."</p><p></p><p></p><p>But worthless licenses don't sell. The owner of a property like Midnight needs to demonstrate that the license is worth paying for. Seeing as most 3rd-party settings count their fans in the thousands, I don't see how any company is going to be jumping at the bit to license them. E.g., a keychain with a nazgul-looking baddie and the Midnight logo isn't going to sell any better than if it just had the baddie. There's no incentive.</p><p></p><p>Aside: I have no farking clue what "Home Movies" is, so maybe this sort of marginal branding thing you're talking about isn't as successful as you think. These ideas just strike me as myopic.</p><p></p><p></p><p>Your small town sells a few hundred bottles of novelty wine and you want WotC to tarnish the D&D brand by putting it on beer? I dunno.</p><p></p><p></p><p>These CRPGs get the brand recognized in a very big way, and they get it recognized by a demographic that has a lot of existing and potential crossover with the RPG crowd. While it should not be the only way WotC promotes the brand, it is a very, very, very, good way.</p></blockquote><p></p>
[QUOTE="buzz, post: 1710949, member: 6777"] Some people on a message board griped about a product and that's supposed to dictate WotC marketing strategy? It's evidence that everyone who buys the PlHB hates Planescape? I'd love to see the original quote in context. I'm still not seeing how WotC is alienating anybody by consistently producing high-quality books and even going out of their way to offer some support or license older settings that aren't profitable. Is everybody forgetting the TSR 2e years when the AD&D shelves were flooded with total crap? Jeebus. So, the fact that you have issues with WotC's handling of FR means you're never going to introduce people to the hobby in general, ever. Great. Have you made use of all the 2e PS material already? Are you finding it unusuable with 3e? Are you dissatisfied with the planar material for 3e? Are you not interested in [i]Beyond Countless Doorways[/i]? No, I'm pointing out that the deal you're trying to broker is basically: "In exchange for Cartoon Network spending millions to develop a TV show and a toy line, WotC will produce a d20 sourcebook for it [i]without paying CN any license fee[/i] that will probably do virtually nothing for the network whasoever." There's nothing in this deal for CN. And, yes, Power Puff Girl d20 Sourcebooks are signficantly less brand-useful than stickers. RPG licenses generally don't make the licensor any money or add brand recognition. Licenses are only attractive to [i]the licensees[/i]; thet's why they PAY MONEY for the license, i.e., "We could sell a lot more RPGs if they had a big Star Wars logo on them." But worthless licenses don't sell. The owner of a property like Midnight needs to demonstrate that the license is worth paying for. Seeing as most 3rd-party settings count their fans in the thousands, I don't see how any company is going to be jumping at the bit to license them. E.g., a keychain with a nazgul-looking baddie and the Midnight logo isn't going to sell any better than if it just had the baddie. There's no incentive. Aside: I have no farking clue what "Home Movies" is, so maybe this sort of marginal branding thing you're talking about isn't as successful as you think. These ideas just strike me as myopic. Your small town sells a few hundred bottles of novelty wine and you want WotC to tarnish the D&D brand by putting it on beer? I dunno. These CRPGs get the brand recognized in a very big way, and they get it recognized by a demographic that has a lot of existing and potential crossover with the RPG crowd. While it should not be the only way WotC promotes the brand, it is a very, very, very, good way. [/QUOTE]
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