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Message: <blockquote data-quote="jester47" data-source="post: 4002099" data-attributes="member: 2238">Lookiong around, I find myself sitting in building 26 on the MS Campus.  MS makes its own games but also publishes other people's games.  Sort of like the way Sword and Sorcery Studios published Necromancer Games stuff for several years.  The box gets the microsoft logo, and MS offers help in getting all the XBOX kinks out of the program (I did some work on the technology that helps facilitate these kind of relationships) and then puts it in the aforementioned box and sends it to stores.  A good example is the relationship between Big Blue Box/Lionhead Studios and MS with Fable and Fable 2.  MS doesn't own Fable of BBB/LH.  But it has a pretty big stick in the advertising world and is able to get a large volume of games into stores b/c of name recognition.  By the way, most sugar, milk and other staples are made at the same factories and just put in different bottles for branding and name recognition purposes.  In Seattle, the albertsons milk comes from the same place as the safeway milk and the REAL milk, which is wilcox farms milk.  In Boise ID, all the sugar comes from the same factory except CH.  Microsoft does the same thing, moves a game based on brand recognition and brand loyalty.The story of Bungie is weird b/c microsoft bought them in 2000, and in 2007 they let them go.</blockquote>