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Message: <blockquote data-quote="dmccoy1693" data-source="post: 5491310" data-attributes="member: 51747">This is the real key figure as far as I am concerned. This would exactly be the reason why WotC should be really taking an interest in their 3PP. Regardless of where you fall in the debate, you can't argue that there was a very loud and heated debate over 4E which resulted in the success of Pathfinder. That section of the gaming community followed Paizo's lead and they therefore have a sizable leadership position. At best, this means that Wizard's Industry Leader status is threatened. At worst, they have lost control. The biggest brand recognition in the industry has not won them the day any longer just by being itself. Now wizards needs to work if they want to maintain/regain control. To fix this image, they need allies that will work for free. That is where 3PP come in. With a little assistance, a little recognition, almost no financial cost to them, Wizards can do alot to promote their standing. DMs looking for adventures that don't suck can find them among their 3PP. Groups looking for more setting details can find them among their 3PP. Imagine how much extra exposure it would bring to a 3PP if Mearls routinely mentioned that he was reading XXX company's product this week. It would cost Wizards nothing. Nothing. But it would generate alot of good will among 3PP what work very long nights and weekends to promote their products (and Wizards' products, by extension). One complaint I have heard from ex-4E gamers is that they missing the level of setting detail they had back in the 3E days. Now they get 1 setting book and that is it for the whole setting. Wizards could license those settings off to their 3PP just like they did with Dragonlance back in the 3E days. Wizards produces the core setting and then licenses off the rest, allowing their 3PPs to do all the work (and pay all the costs) in creating new books. Easy money.But with the movement of 3PP from 4E to Pathfinder leaves me with a "rats fleeing a sinking ship" feeling. That always starts at the edges, but that feeling will eventually be square on them unless they do something to change the momentum.</blockquote>

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