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<blockquote data-quote="pawsplay" data-source="post: 5492020" data-attributes="member: 15538">1. Not be hated by throngs of some of the dedicated gamers and industry people out there, who used to represent a community loyal to your brand2. Growing and preserving the D&amp;D brand as something with an emotional connection to your target market, beyond looking at your quarterly profits3. Heading off costly and wasteful legal battles with third party publishers over what constitutes &quot;fair use&quot;4. Trying to mend a rift between 4e adoptees and non-adoptees, that threatens for probably the first time to split the fanbase into rivalrous factions with a vested interest in the other group being perceived as less lucrative and invested5. Ability to periodically reprint old product that may appeal to 3pp buyes, amounting to free money 6. Avoiding restraint-of-trade lawsuits7. Avoid ending up in a Supreme Court decision where it is decided, once and for all, that RPG copyrights protect only the texts, not the rules, resulting in a sweeping, disfavorable finding that reduces your salable property to basically a logo and a handful of original creations like the bulette (woot!).8. Having a new generation of crackerjack d20 writers to recruit froom, reducing dependence on an increasingly depleted supply of middle-aged writers from the &quot;d20 glut&quot; era9. Let someone else produce the &quot;all ninja pirates, all the time&quot; campaign sourcebook for you.10. Be an industry leader, not a shark11. Invigorate and excite the fan base, rather than fatigue them with the neverending process of cash extraction until there is no fun left any more, just a sticky gray residue12. not be dependent, during a recession, on in-house talent to produce enough support materials to feed the fan habit13. Let other people take the bold, perhaps slightly stupid, risks. If they pan out, buy them out. 14. Actually have fanzines that matter.15. Give people on your&nbsp; boards more to talk about than your own depleted release schedule</blockquote>

[QUOTE="pawsplay, post: 5492020, member: 15538"] 1. Not be hated by throngs of some of the dedicated gamers and industry people out there, who used to represent a community loyal to your brand 2. Growing and preserving the D&D brand as something with an emotional connection to your target market, beyond looking at your quarterly profits 3. Heading off costly and wasteful legal battles with third party publishers over what constitutes "fair use" 4. Trying to mend a rift between 4e adoptees and non-adoptees, that threatens for probably the first time to split the fanbase into rivalrous factions with a vested interest in the other group being perceived as less lucrative and invested 5. Ability to periodically reprint old product that may appeal to 3pp buyes, amounting to free money 6. Avoiding restraint-of-trade lawsuits 7. Avoid ending up in a Supreme Court decision where it is decided, once and for all, that RPG copyrights protect only the texts, not the rules, resulting in a sweeping, disfavorable finding that reduces your salable property to basically a logo and a handful of original creations like the bulette (woot!). 8. Having a new generation of crackerjack d20 writers to recruit froom, reducing dependence on an increasingly depleted supply of middle-aged writers from the "d20 glut" era 9. Let someone else produce the "all ninja pirates, all the time" campaign sourcebook for you. 10. Be an industry leader, not a shark 11. Invigorate and excite the fan base, rather than fatigue them with the neverending process of cash extraction until there is no fun left any more, just a sticky gray residue 12. not be dependent, during a recession, on in-house talent to produce enough support materials to feed the fan habit 13. Let other people take the bold, perhaps slightly stupid, risks. If they pan out, buy them out. 14. Actually have fanzines that matter. 15. Give people on your boards more to talk about than your own depleted release schedule [/QUOTE]

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