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Message: <blockquote data-quote="Dannyalcatraz" data-source="post: 8072190" data-attributes="member: 19675">Oh, I agree with the assertion of “no accounting for taste”.  But we’re talking about the differences between hard and soft sciences here.The formulas in the field of marketing research are correlative and predictive.  But ultimately, those models are built on the chaos of human consciousness- a shaky substrate at best.So, for instance, Hollywood knows the stats on which stars have the biggest draw, broken down by markets, sex and other demographics. They know which directors historically best handle certain styles of movies. They know which months are better for releasing certain kinds of films.And yet, they can have movies that look good on paper turn into colossal flops for all kinds of reasons- bad performances, subject fatigue, a similar movie getting released first, a scandal...The same kind of analysis shows up to a greater or lesser extent in commercial music, broadway musicals, and other big entertainment fields.</blockquote>