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Message: <blockquote data-quote="Benjamin Olson" data-source="post: 9059487" data-attributes="member: 6988941">My local Regal multiplex is $15.50 for a matinee now. That is a bad enough price that I considered going to see something in the theater for the first time in years last fall but saw the prices and decided it wasn't worth it, and didn't go to a movie until this spring. Part of the issue is that they closed their oldest, cheapest theaters in the area, so now my local theaters are their locations that were always more expensive, and there's inflation on top of that, so basically the base price is nearly twice what I would pay pre-pandemic.But the same chain is only $20-some a month for unlimited movies, and I subscribed for a three month stint a couple months ago so right now I'm going to the cinema every week, and price is irrelevant.I went to an independent theater in town right before I got the pass with prices in the $10-12 range and it had a healthy crowd. The Regal multiplexes I've gone to with my pass seem mostly empty, so I can't help but think that that particular chain is committing suicide through a bizarre and misguided pricing model of trying to really squeeze their occasional visitors and force people onto subscription plans. On the other hand maybe the subscription plans are working perfectly and there are just droves of people who are subscribed and not actually using their passes, which is the best outcome for the company.</blockquote>