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Message: <blockquote data-quote="wingsandsword" data-source="post: 2345102" data-attributes="member: 14159">To expand on what was said before, the McDonald brothers started a small resturant in San Bernadino, California in 1940, which they converted to a new format they'd come up with in 1948, essentially inventing "fast food" by streamlining the entire ordering and preparation process and sharply reducing the menu to a few items to provide uniform meals quickly and efficiently.Ray Kroc was a milkshake mixer salesman who had sold several machines to the McDonalds and was very intrigued by their phenominal popularity, and eventually in 1955 was allowed to open a franchise in Iowa.  By 1961 Kroc bought the company outright, although the McDonald brothers were allowed to keep their own resturants (although in an oversight, they forgot to keep the rights to the names to their resturants, so they refused to license the McDonalds name back from Kroc and changed the name).  Kroc promptly ran them out of business by opening a McDonalds right by their store and taking their customers.  Since the point of this thread, I think, is to help explain the US to a foriegner, I think it's fair to say that McDonalds "Food" is not an accurate representation of casual American cuisine.  Most of my friends won't eat there, or eat there sparingly at best.  You're not going to get a good burger and fries from a fast food place (okay, Wendys is the best you'll get from a major worldwide chain, but it still isn't anywhere nearly as good as the real thing).  McDonalds runs through raw name recognition, the ubiquitousness of being just about everywhere, and it's really popular with little kids.  Please do not judge us by that place.</blockquote>

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