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Message: <blockquote data-quote="Jim Butler" data-source="post: 1476873" data-attributes="member: 1461">It sounds like they're looking to find out how much money the license will earn if they make the contract. If it's a major license, they're trying to figure out if it's worth the approval process, and they'll use the number you give them to determine that. At Wizards, we used to use a $10,000 figure. If the license wouldn't earn that, it wouldn't be worth the lengthy approval process, contract negotiations, and tracking hassles that it would require. At least one company we dealt with wanted us to pay the salary of a full-time approval person (hired by them at their offices) just to read through all the materials. They might also be looking to use this number to set a guarantee (from you) regarding the amount of royalty they'll receive. They might demand a hefty part of that amount up front. Unless the license is huge, I wouldn't print more than 1,000 of them. If it's something fairly minor, I wouldn't print more than 500. And I'd secure distribution before you print anything (or you might see considerably fewer sales). As for how long your book will sell for once you print it, figure 45 days. A vast majority of RPG books see 80% or more of their total lifetime sales in this period of time.</blockquote>